Cumulus Media has announced the promotion of Providence RI VP/Market Manager Holly Paras to Regional Vice President adding the company’s New London CT stations to her duties.
Paras takes the leadership mantle in New London from Worcester MA RVP Bob Goodell. She has been with the Cumulus Providence cluster since 2006 first as Director of Sales before rising to Market Manager in 2016. She served as National Sales Manager for SFX Broadcasting/Capstar Providence from 1992 to 1998 and as an Account Executive for Katz Radio from 1986 to 1992.
Cumulus Media (NASDAQ: CMLS) announces that it has promoted Holly Paras to Regional Vice President of Cumulus Media in Providence, RI, and New London, CT. Paras currently serves as Vice President/Market Manager of Cumulus Providence and adds responsibilities for Cumulus Media’s three radio stations and digital offerings in New London, CT, to her purview.
Prior to her appointment in 2016 as Vice President/Market Manager, Cumulus Providence, Paras was Director of Sales for Cumulus Providence for more than 10 years. She was previously National Sales Manager for WHJY, WSNE and WWBB in Providence. Paras was also an Account Executive for Katz Radio Group in New York City.
Dave Milner, President, Operations, Cumulus Media, said: “Holly is an extremely effective and capable leader. Having her lead New London in addition to Providence allows for us to provide enhanced solutions for customers in Rhode Island and Eastern Connecticut.”
Holly Paras commented: “I am thrilled to be able to work with the incredible stations and team at Cumulus New London. Together, Cumulus Media’s vibrant brands in these two adjacent markets create a highly effective marketing platform and opportunity for advertisers and community partners.”
Cumulus Media owns and operates three radio stations in New London, including: The Wolf 102.3/WMOS-FM (Classic Rock); Q105/WQGN-FM (CHR); and 980 AM WXLM/WXLM-AM (News/Talk).
Cumulus Media owns and operates five radio stations in Providence, including: News Talk 99.7 FM – 630 AM/WPRO-AM/WEAN-FM (News/Talk); 92 Pro FM/WPRO-FM (CHR); The Score Sports Radio 790/WPRV-AM (Sports); Hot 106/WWKX-FM (Rhythmic CHR); and Lite 105/WWLI-FM (AC).
Paul Daly 
Here’s an idea……as we all know am radio is deceased (just check the ratings), So if fm radio is still a draw, drops the format on WWLI and switch to COUNTRY CLASSICS, music from the 60’s & 70’s which is not being programmed in the greater Providence market. Give it a 2 month test and you would be surprised to see how the ratings increase. Need help with the programming just let me know as I’m top notch with this type of format. You’ll pick up more local business
With this format while still holding the big regional/national accounts.
Sure. Let’s drop the format of the most successful station in the market…