Entravision will launch Bilingual Rhythmic “Fuego” brand in Phoenix on Monday, April 15.
106.7 KDVA Buckeye, which serves the western side of the Phoenix metro, will become “Fuego 106.7” under new KFUE call letters. Phoenix will become Entravision’s sixth market running the brand, which features Edgar ‘Shoboy’ Soltelo’s syndicated “Shoboy Show” in mornings plus Hector Millan in afternoons and Oscar ‘DJ Kazzanova’ Cortes. The brand also airs in Las Vegas, Palm Springs, Sacramento, Stockton, and the Rio Grande Valley. Core artists include Peso Pluma, Karol G, Xavi, Anitta, Fuerza Regida and Bad Bunny.
“We are thrilled to unveil Fuego 106.7 FM; it represents a milestone moment in our journey to connect with Latino audiences on a deeper level. Through the power of music and cultural storytelling, we aim to ignite passion, spark conversation, and foster a community where listeners and brands can connect, celebrate and be inspired,” said Jeffery Liberman, Entravision President/Chief Operating Officer.
Nestor Rocha, VP/Audio Programming at Entravision stated, “Aimed at the growing Latino youth segment, Fuego 106.7 FM strategically taps into their influence in both cultural and ideological landscapes. This initiative provides a platform to elevate their voices and mobilize them toward community and civic issues, all while celebrating their culture through their love of music.”
106.7 KDVA had been simulcasting Spanish Adult Hits “La Suavecita 107.1” KVVA-FM Sun Lakes and recently completed a move from 106.9. Those changes will accompany KVVA-FM completing its move to the South Mountain antenna farm just south of downtown Phoenix. From there, the station will now cover the entire Phoenix metro negating the need for the simulcast.
