ENCO Systems, Inc., Benztown, Compass Media Networks, and vCreative announce that they have entered into an innovative new partnership to bring SPECai, the leading AI spec ad service, to vCreative’s customers by integrating SPECai into its suite of creative workflow platforms for broadcasters. For stations affiliated with both vCreative and SPECai, the integration will streamline the process of requesting a spec spot, as well as save time. Account executives can prepare for client meetings ahead of time, or be ready to create on the spot, by utilizing the integration to select the SPECai option from within the vPPO or vProMedia order form to create compelling spec spots to present to their clients.
SPECai is a game-changer for media organizations and their sales reps, allowing them to create spec commercials in seconds using AI right in front of clients. SPECai blends AI scripts and AI voices with Benztown music beds to easily create fully produced spec commercials in seconds.
Mary DelGrande, Chief Executive Officer, vCreative, said: “AI is not just an add-on, but is becoming a core component that drives efficiency, creativity, and decision-making in all aspects of business. We recognized the need for a more robust AI tool in our suite of creative workflow products, so by integrating SPECai into our platforms, we are not just streamlining operations; we are reimagining what’s possible for our clients. This partnership is a testament to our commitment to innovation that offers our users smarter, faster, and more intuitive tools that adapt to their evolving needs.”
Ken Frommert, President, ENCO Systems, Inc., noted: “AI development has accelerated at a swift pace since we first previewed SPECai late last year. We anticipate a strong adoption rate in the coming months as customers grow familiar with the technology. Partnering with forward-thinking companies like vCreative is an essential part of our business development strategy for SPECai, and we are thrilled to become a key contributor to the creative production process within vPPO and vProMedia. We share vCreative’s philosophy of enabling more efficient workflows for customers, and we look forward to our collaborations moving forward.”
SPECai’s workflow is simple. The user, typically an account executive within a media organization, first answers a few questions to determine spot length (30 or 60 seconds), writing style (casual, humorous, uplifting), and sponsor details (company name, address), using a web browser or mobile device. SPECai generates three scripts to choose from, which users can manually edit or re-generate through phonetics to perfect the copy. The user then selects their preferred sound of the AI voice and music bed underneath before downloading the final down-mixed audio file. The process can be completed in seconds.
ENCO, Benztown and Compass Media Networks will be giving SPECai demos at the 2024 NAB Show in Las Vegas at the ENCO booth, W1743 in the West Hall. To schedule a SPECai demo in advance of the NAB Show, email Masa Patterson at: mp@benztown.com or Nancy Abramson at: nabramson@compassmedianetworks.com.
For more information about SPECai, visit: www.enco.com/specai.
