Ahead of the start of the Fall book starting earlier this month, Nielsen released their biannual revision of market rankings.
Among the PPM market changes:
- Seattle/Tacoma has moved up to market #11 leaping over Miami/Fort Lauderdale.
- Denver moves from #19 to #18 moving ahead of San Diego.
- Salt Lake City is up to market #26. Austin up to #27. Riverside/San Bernardino drops from #26 to #28.
- Orlando is up to #29 with Sacramento down to #30.
- Columbus is up to #36 to move ahead of Cleveland up the road as it drops to #37.
- Jacksonville rises from #44 to #43 trading places with Milwaukee.
- West Palm Beach dips from market #48 to #49. Memphis falls three spots from #52 to #55. Hartford from #55 to #56.
Many of the markets rising were in Florida with the most significant being Fort Pierce/Stuart/Vero Beach as it is up six spots from market #94 to #88. Other gains in Florida were Fort Myers up from #54 to #52, Sarasota/Bradenton #68 to #65, Lakeland/Winter Haven (#80 to #78), Gainesville/Ocala (#83 to #81), Daytona Beach (#87 to #85), and Pensacola (#119 to #116).
Other gains included Greenville/Spartanburg SC (#57 to #54), Boise (#84 to #82), Savannah GA (#137 to #135), Tyler/Longview TX (#139 to #137), Asheville NC (#153 to #150), Odessa/Midland TX (#161 to #157), Bryan College Station TX (#185 to #182), and Rochester MN (#207 to #204)
The most significant drops were Cape Cod MA (market #180 to #185) and Santa Barbara CA (market #202 to #207) both falling five spots. Many California markets were down with Bakersfield (#81 to #83), Stockton (#82 to #84), Victor Valley (#114 to #118), Modesto (#118 to #120), Palm Springs (#136 to #139), and Santa Maria/Lompoc (#196 to #198) dropping multiple positions. Other markets dropping three places were Spokane WA (#88 to #91), Colorado Springs (#89 to #92), and Columbus GA (#185 to #189).
The new ranking lists can be seen on our Ratings page at RadioInsight.com/ratings.
