Salem Media Group has announced the appointment of Brad Parscale as Chief Strategy Officer.

Parscale served as Digital & Media Director for Donald Trump’s 2016 campaign and Campaign Manager for his 2020 re-election bid. Salem says Parscale will contribute his innovative mindset, political experience, network, and technical insight to the expanding Salem Media Group mission and digital initiatives in this new role.

Salem CEO David Santrella said, “I am incredibly excited to have Brad join Salem. He brings a wealth of digital marketing experience to Salem, tremendous knowledge of and connections within conservative media, and a great passion for Salem’s mission. Brad’s track record in media and politics speaks for itself, and I am confident that Brad will help drive Salem to new levels of success and impact.”

Parscale commented, “I’m excited to join Salem Media as Chief Strategy Officer and help lead the company into a new era of innovation. Salem’s strong foundation in Christian values and commitment to delivering quality content provides a great opportunity to expand into new distribution channels and leverage cutting-edge technology. I look forward to enhancing Salem’s ability to create engaging, values-driven content that connects with today’s audiences while exploring new tools and platforms to broaden our reach. I’m eager to join the Salem team to drive growth and ensure the company thrives as a leader in faith-based media.”