Cumulus Media flipped Rock “98.3 The Keg” KKEG Bentonville/Fayetteville AR to Classic Hits on Thursday.
KKEG is now positioning as “NWA’s Classic Hits” using just “98.3 KKEG” as its branding as it exits direct format competition with iHeartMedia’s “93.3 The Eagle” KIGL. The station is utilizing Westwood One’s Classic Hits 24/7 network.
KKEG had a 2.5 share in the Fall 2024 Nielsen Audio ratings trailing KIGL’s 6.1 share.
The flip took place at 10am on Thursday launching with UB40 “Red Red Wine”, Kiss “Rock and Roll All Nite”, Golden Earring “Twilight Zone”, Tommy Tutone “867-5309 (Jenny)”, and Eurythmics “Here Comes The Rain Again”.
