Marketron is celebrating its 55th year in business.

Marketron says, “Since its founding, Marketron has been a catalyst for innovation, continuously evolving and improving its solutions to meet the needs of the broadcast industry. As rapid change has become part of the landscape, Marketron has worked side-by-side with radio to help them grow revenue, protect profits and achieve operational efficiency.” The company notes that its journey has included many groundbreaking advancements, from pioneering traffic and billing solutions to building its own designed-for-radio digital advertising sales platform. Further, its recent investment in integrations between its traffic, digital and electronic payments systems has created a unified ecosystem.

CEO Jimshade Chaudhari commented, “For more than five decades, Marketron has been a trusted partner in the media industry, empowering broadcasters with the tools they need to grow revenue and streamline operations. While our technology and the media landscape have transformed significantly, our commitment to innovation and customer success has remained constant.”

SVP/Sales Todd Kalman added, “Reaching 55 years is a testament to our team, partners and clients who have supported us throughout the years. We are more excited than ever about what’s to come as we continue to redefine what’s possible for media companies and their revenue-driving efforts.”