iHeartMedia has flipped Sports “97.3 The Game” WRNW Milwaukee to AC “B97.3“.
The move takes the AC mantle from Milwaukee Radio Alliance’s “B93.3” WLDB as that station awaits the closing of its sale to K-Love Inc.
The new brand launched at 12pm with Pharell Williams “Happy”, Journey “Don’t Stop Believin'” , Post Malone “Circles”, Fine Young Cannibals “She Drives Me Crazy”, and Adele “Rumour Has It”. WLIT Chicago midday host Robin Rock is currently being heard in that daypart.
Market President Dan Lenz said, “We welcome listeners to Milwaukee’s new home for Feel Good Favorites, B97.3. This new radio station will blend wonderfully into our portfolio of existing stations and prove to be a big hit with listeners and clients, alike!”
The Sports “97.3 The Game” brand had launched in November 2018 as the third Sports FM in the market along with Good Karma Brands’ “ESPN Milwaukee” 94.5 WKTI and Audacy’s “105.7 The Fan” 1250 WSSP/W289CB. Its programming would be syndicated across the state to iHeartMedia stations in Madison, Rhinelander, and Wausau as well as Midwest’s WNFL Green Bay.
WRNW has served as flagship of the NFL’s Green Bay Packers since the 2022 season. Four WRNW staffers were let go in iHeart’s layoffs last week seeing the departures of Program Director Tim Scott, morning hosts Steve Czaban and Brian Butch, and evening co-host Matt Schneidman.
The remainder of the staff will continue to be heard on “1070 The Game” WTSO Madison and 973TheGame.com.
The Packers and University of Wisconsin football will move to Classic Hits “95.7 Big-FM” WRIT-FM.
