Citadel CHR “93.1 Hit Music Now” KZMG Boise has flipped to Sports simulcasting 1350 KTIK. The new “93.1 The Ticket” has assumed the KTIK-FM call letters. KTIK airs the bulk of the ESPN Radio lineup in addition to a local afternoon show, “Idaho Sports Talk” hosted by Jeff Caves and Mike Prater.
KZMG had been the heritage CHR in the market before being dethroned by Peak Broadcasting’s “103.3 Kiss-FM” KSAS and Impact Radio Group’s “Wild 101” KWYD. The former “Magic 93.1” relaunched as “Hit Music Now” in October 2009. In the Fall 2010 Arbitrons, KZMG registered a 1.9 share, while KTIK was at a 4.4.
