Major Keystone’s “Loud Radio” network of Hip Hop stations in Allentown, Reading, Scranton/Wilkes-Barre, and State College PA is debuting a new on-air lineup to kick off 2026.
Premiere Networks’ “The Breakfast Club” featuring Charlamagne Tha God, DJ Envy, and Jess Hilarious will debut in mornings from 6-10am on Tuesday, January 20. The “Power 105.1” WWPR-FM New York based show creates the opening created by the abrupt cancellation of WQHT’s “Ebro in the Morning” in December.
Concurrently, the stations are debuting a new live afternoon show featuring former evening personality Jabez ‘Bez Musiq’ Carrasquilla. A Lehigh Valley native, Bez first gained notoriety at age 13 when he began deejaying at various nightclubs in the area. He joined Loud Radio in 2023 as its evening host and mixer. Bez commented, “I’m grateful for the opportunity to grow alongside my Loud Radio family, and have the opportunity to be heard across even more of Pennsylvania!”
Owner/General Manager Andrea Cerullo said, “It’s been our goal since we launched Loud Radio to focus on super-serving the local communities we are licensed to. Bez is a homegrown talent whose humor and coachability complement his strong work ethic. We are thrilled for our audiences to get to know him even better, as he will be the first talent to broadcast live from our newly launched studio space in Bethlehem, PA.”
The station will continue to feature Reading native DJ H Vidal in middays from 10am to 1pm including the “Back In The Day Mixtape” at noon. ‘DJ Grooves’ will follow from 1-3pm including the “New At 2 Mix featuring Ryan Deelon”. Previous afternoon host and comedian Vijay Das will now anchor nights from 7-10pm. Also joining the Loud Radio lineup is Premiere Networks’ The Bootleg Kev Show for late nights.
Co-owner/Brand Manager Pat ‘DJ Grooves’ Cerullo commented, “Both The Breakfast Club and The Bootleg Kev Show are synonymous with Hip Hop radio. Their shows bring instant credibility and name recognition to our station brands. Adding these Premiere products and evolving our daily lineup reinforces our commitment to partnering with personalities that produce the LOUDest content for our audience.”
Premiere Networks EVP/Affiliate Sales Peter Tripi added, “We’re excited to partner with Loud Radio to expand The Breakfast Club and The Bootleg Kev Show in Pennsylvania. These programs have their finger on the pulse of what’s happening in Hip-Hop/R&B, and their influence and connection to the community are among the strongest in the industry.”
Loud Radio is currently heard in the Allentown/Bethlehem market on 1600 WHOL/106.9 W295CR Allentown and 1400 WEST/99.5 W258DV Easton, in Reading on 1240 WRLD/98.5 W253CK, in Scranton/Wilkes-Barre on 103.7 W279EM/WWRR-HD3 Scranton, and 101.5 W268BB/WBUS-HD3 State College along will all major streaming platforms.
