Super Hi-Fi has unveiled a strategic partnership with Connoisseur Media that will see Connoisseur utilize Super Hi-Fi’s AI powered automation on select stations and CEO Jeff Warshaw join its Board of Directors.
Connoisseur is utilizing Super Hi-Fi on Classic Alternative “95.9 The River” WERV Aurora IL, Classic Country “104.1 The Ranch” KKUS Tyler TX, Alternative “103.3 The App” KTFM-HD2 San Antonio, and other stations in Columbia SC and Lincoln NE.
Warshaw said, “Our mission is to have the best live and local radio experience in every market across America and Super Hi-Fi’s unique capabilities will allow us to do that in ways the industry just didn’t have before. We’re excited to work with them to drive forward and deliver the most compelling radio products in the industry.”
The stations are utilizing Super Hi-Fi’s “Program Director” operating system with AI powered tools that master, schedule, produce, and deliver each station to a Super Hi-Fi playout device at the transmitter.
Super Hi-FI CEO Zack Zalon added, “We’re extremely honored to have Jeff on the Super Hi-Fi board and look forward to working with him to not only make Connoisseur the best sounding and most profitable radio group in America, but also to make Super Hi-Fi a better product, a better service, and a better company overall.”
