As part of the deal, the company is also launching a video podcast “Rickey Smiley On The Spot”. The new show is described as “a space where humor and humanity collide, allowing both Smiley and his high-profile guests to let their guard down for ‘all real talk’.” The first round of guests will include Da Brat, Keisha Lance Bottoms, Tye Tribbett, and Tiny Harris.

Smiley has anchored Radio One and Reach Media’s Adult R&B morning show since January 2020 when he succeeded Tom Joyner. A former stand-up comedian, Smiley made his radio debut as morning host at “97.9 The Beat” KBFB Dallas in 2004. Originally targeted towards Hip Hop stations, Radio One began syndicating his show in 2008.

Smiley commented, “I am so excited to continue my partnership with Urban One and Reach Media. I’m eternally grateful to Ms. Hughes, Alfred Liggins, Deon Levingston, and Colby Colb for believing in me all these years. I could not do any of this without the most amazing team of talented people I am blessed to work with every day who keep it real, keep it fresh and keep our fans informed and laughing every day. The future is bright with the best yet to come.

Urban One Audio Division Co-President Deon Levingston said, “Rickey is a cornerstone of the Urban One brand, and we are thrilled to expand his footprint with a show that captures his natural comedic rhythm in such an intimate way. By expanding on Rickey’s popularity with our listeners and creating a new programming opportunity, we are providing a platform that not only uplifts Black voices but also creates a premium, culturally resonant environment for our listeners and brand partners alike.”