Alpha Media Variety Hits “Fly 92.9” WGTZ Eaton/Dayton, OH has flipped to AC “Soft Rock 92.9“.

The Dayton market has been without an AC station since then Clear Channel flipped 94.5 WLQT to Country in July 2013. Taking a “More Music, Less Talk” direction, WGTZ is promising that many artists from the previous format will remain on the station.

WGTZ was ninth in the Dayton market with a 3.1 share in the Fall 2014 Nielsen Audio ratings.

Alpha Media rebrands WGTZ-FM from “Fly 92.9” to “Soft Rock 92.9.” The former Adult Hits outlet will continue to play many artists from Fly 92.9’s library, from the 70’s and 80’s through today. Listeners can expect to hear artists such as The Eagles, Kelly Clarkson, John Mellencamp, Maroon 5, Fleetwood Mac, Elton John and Madonna. The station also promises “more music, less talk.”

Current on-air hosts Dan Edwards and Danielle will be joined by Dayton radio veteran, Paul Ellis, starting Monday, March 2. Their shifts will be adjusted slightly. Edwards will be at the weekday morning helm from 6-10am, Elliss will man the midday shift from 10am-3pm and Danielle will move to afternoons from 3-7pm.

Alpha Media Executive VP/Programming Scott Mahalick commented, “We are thrilled to be able to fill this music void in the Dayton market and bring a live and local connection to the community at the same time with our stellar on-air line up.”

Soft Rock 92.9 PD Brad Waldo, “We have wanted to rebrand our station for a while to reflect the direction our music has been moving in. Soft Rock 92.9 is about variety and fun — whether you’re listening at work, at home, or in your car, we want to create the perfect music mix for our listeners.”

Market Manager John King added, “Soft Rock 92.9 will be the station everyone listens to at work. Our formula is simple: DJ’s who actually live in and know about Dayton, a great music mix, and less talk getting in the way of everything.”