• Latest
Bubba Love Sponge 98.7 WHFS-FM Tampa Nielsen PPM Ratings Fraud

Beasley Announces Bubba The Love Sponge Investigation Results

10 years ago
Nielsen Audio Arbitron

Nielsen November 2025 Ratings Releases 12/24

17 hours ago
Hi 99 WTHI Terre Haute

Rob Creighton Joins WTHI-FM As Afternoon Host

20 hours ago
106.1 WNGC Arcade Athens

Alyssa DiTomasso Joins WNGC For Mornings

20 hours ago
ADVERTISEMENT
Que Buena 107.3 The Bull KAJE Corpus Christi

107.3 Corpus Christi Prepping For Flip

2 days ago
2025 Post-Christmas Format Change Rundown

2025 Post-Christmas Format Change Rundown

2 days ago
Nielsen Audio Arbitron

Nielsen November 2025 Ratings Releases 12/23

2 days ago
97.5 WPST

Small-Market ’80s CHR in Real Life

2 days ago
Hot 97 97.1 WQHT New York MediaCo

MediaCo Launches Hot 97 News

2 days ago
Connoisseur Media Alpha Jeff Warshaw

Rod Day Joins Connoisseur Media As Alaska Market Manager

3 days ago
Nielsen Audio Arbitron

Nielsen November 2025 Ratings Releases 12/22

3 days ago
Got News? Let us know at News@RadioInsight.com
RadioInsight
No Result
View All Result
  • Login
  • Register
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
SUBSCRIBE
NEWSLETTER
RadioInsight
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
No Result
View All Result
RadioInsight
No Result
View All Result

Beasley Announces Bubba The Love Sponge Investigation Results

Lance Ventaby Lance Venta
October 5, 2015

Bubba Love Sponge 98.7 WHFS-FM Tampa Nielsen PPM Ratings FraudUpdate 10/5: Beasley Media has released the following statement in regards to the ratings distortion activity made by Bubba The Love Sponge:

Beasley Media Group announced today that following an investigation into Nielsen’s allegations of attempted ratings distortion activity it has determined that Todd Clem (AKA, ‘Bubba The Love Sponge’), who provides syndicated programming as an independent contractor to radio station WBRN 98.7 in the Tampa Bay radio market, was contacted directly by a PPM (Portable People Meter) holder and subsequently attempted to influence the listening habits of the PPM holder.

Nielsen Audio confirmed that Mr. Clem’s conduct has no impact on the Tampa Bay radio market ratings because the improper activity was discovered in a timely manner and Nielsen moved quickly to remove the PPM holder’s results from the survey. However, due to Mr. Clem’s attempt to influence the listening of a PPM Panelist, Beasley’s station, WBRN-FM (98.7 MHz), will not be included in the September 2015 ratings report.

Beasley Media Group President Bruce Beasley stated, “We were completely unaware of Mr. Clem’s actions and moved quickly to cooperate fully with Nielsen once they brought the allegations to our attention. We thank Nielsen for their work to ensure the accuracy of forthcoming ratings.

“Beasley strongly condemns the actions of Mr. Clem, who has provided syndicated programming to radio broadcasters for many years and is not a Company employee. We are taking appropriate steps to ensure that such conduct does not occur in the future. These steps include, but are not limited to, compliance training for Mr. Clem and his employees and the distribution of guidelines reiterating the importance of avoiding conduct that could cause ratings distortion, to all Beasley employees.”

Bubba has been in Best-Of programming on WBRN since the allegations were made public. His show remained live on his other affiliates.

Update 9/28: Bubba The Love Sponge remained in Best-Of mode on Beasley’s “Bubba 98.7” WBRN-FM Holmes Beach/Tampa has the company and Nielsen continue to investigate the allegations against him.

Nielsen has also delayed the release of the September PPM monthly and Week 4 weekly ratings that were to be published on Tuesday to allow for completion of additional Quality Assurance steps.

Original Report 9/25: Nielsen Audio is investigating Bubba The Love Sponge for potential fraudulent activity in regards to the Tampa/St. Petersburg PPM sample.

As first reported by All Access, the syndicated morning host based at Beasley’s “Bubba 98.7” WBRN had inappriate contact with at least one household on the PPM panel. Nielsen released a statement saying, “We became aware of evidence of attempted ratings distortion activity in the Tampa market. We are working to resolve this issue and will provide additional details when they become available. Nielsen is committed to maintaining the highest standards of data integrity and acts swiftly to ensure that those standards are upheld.”

After a month of running Bubba’s show around the clock, Rock “Bubba 98.7” launched on February 2 with members of Bubba’s morning show hosting other dayparts. The station reached a peak of a 2.1 share in the June 2015 ratings before dropping to a 1.3 and 1.6 in the following two monthlies.

WTVT-TV reports that Bubba’s show was off today as he recuperated from injuries suffered during a fall. He told the station that he has not been fired and would have more to say once he had more information on the allegations.

Share This:

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Threads (Opens in new window) Threads
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email
  • More
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Bluesky (Opens in new window) Bluesky
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pocket (Opens in new window) Pocket
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Comments

Log In

Join Now | Lost Password?

Comments 4

  1. ksradiogeek's avatar ksradiogeek says:
    10 years ago

    And down goes Bubba!!! Somehow, I KNEW something like this was going to happen!

    Loading...
    Reply
  2. Alan's avatar Alan says:
    10 years ago

    This, from the same company/cluster that filed a complaint against a little LPFM in te maret fr bei g “too professional.” I thought Beasley was a better company than this. Something is wrong in Tampa’s cluster.

    Loading...
    Reply
    • ksradiogeek's avatar ksradiogeek says:
      10 years ago

      They are a pretty-well run company. The midday jock at Q105 is a friend of mine and she loves it there more than CBS (and she’s worked for them for well over 25 years). But you’re right. I bet they’re just jealous, and they won’t win.

      Loading...
      Reply
  3. Alan's avatar Alan says:
    10 years ago

    ..”in the market for being…”.

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Nielsen Audio Arbitron

Nielsen November 2025 Ratings Releases 12/24

December 24, 2025
Hi 99 WTHI Terre Haute

Rob Creighton Joins WTHI-FM As Afternoon Host

December 24, 2025
106.1 WNGC Arcade Athens

Alyssa DiTomasso Joins WNGC For Mornings

December 24, 2025
Que Buena 107.3 The Bull KAJE Corpus Christi

107.3 Corpus Christi Prepping For Flip

December 23, 2025
2025 Post-Christmas Format Change Rundown

2025 Post-Christmas Format Change Rundown

December 23, 2025
Nielsen Audio Arbitron

Nielsen November 2025 Ratings Releases 12/23

December 23, 2025
Load More

RadioInsight Daily

RadioInsight Daily

Get RadioInsight Headlines Direct To Your Inbox At 8pm Eastern Daily.

Please wait...

Thank you for sign up!

Beasley Announces Bubba The Love Sponge Investigation Results

Lance Ventaby Lance Venta
October 5, 2015

Bubba Love Sponge 98.7 WHFS-FM Tampa Nielsen PPM Ratings FraudUpdate 10/5: Beasley Media has released the following statement in regards to the ratings distortion activity made by Bubba The Love Sponge:

Beasley Media Group announced today that following an investigation into Nielsen’s allegations of attempted ratings distortion activity it has determined that Todd Clem (AKA, ‘Bubba The Love Sponge’), who provides syndicated programming as an independent contractor to radio station WBRN 98.7 in the Tampa Bay radio market, was contacted directly by a PPM (Portable People Meter) holder and subsequently attempted to influence the listening habits of the PPM holder.

Nielsen Audio confirmed that Mr. Clem’s conduct has no impact on the Tampa Bay radio market ratings because the improper activity was discovered in a timely manner and Nielsen moved quickly to remove the PPM holder’s results from the survey. However, due to Mr. Clem’s attempt to influence the listening of a PPM Panelist, Beasley’s station, WBRN-FM (98.7 MHz), will not be included in the September 2015 ratings report.

Beasley Media Group President Bruce Beasley stated, “We were completely unaware of Mr. Clem’s actions and moved quickly to cooperate fully with Nielsen once they brought the allegations to our attention. We thank Nielsen for their work to ensure the accuracy of forthcoming ratings.

“Beasley strongly condemns the actions of Mr. Clem, who has provided syndicated programming to radio broadcasters for many years and is not a Company employee. We are taking appropriate steps to ensure that such conduct does not occur in the future. These steps include, but are not limited to, compliance training for Mr. Clem and his employees and the distribution of guidelines reiterating the importance of avoiding conduct that could cause ratings distortion, to all Beasley employees.”

Bubba has been in Best-Of programming on WBRN since the allegations were made public. His show remained live on his other affiliates.

Update 9/28: Bubba The Love Sponge remained in Best-Of mode on Beasley’s “Bubba 98.7” WBRN-FM Holmes Beach/Tampa has the company and Nielsen continue to investigate the allegations against him.

Nielsen has also delayed the release of the September PPM monthly and Week 4 weekly ratings that were to be published on Tuesday to allow for completion of additional Quality Assurance steps.

Original Report 9/25: Nielsen Audio is investigating Bubba The Love Sponge for potential fraudulent activity in regards to the Tampa/St. Petersburg PPM sample.

As first reported by All Access, the syndicated morning host based at Beasley’s “Bubba 98.7” WBRN had inappriate contact with at least one household on the PPM panel. Nielsen released a statement saying, “We became aware of evidence of attempted ratings distortion activity in the Tampa market. We are working to resolve this issue and will provide additional details when they become available. Nielsen is committed to maintaining the highest standards of data integrity and acts swiftly to ensure that those standards are upheld.”

After a month of running Bubba’s show around the clock, Rock “Bubba 98.7” launched on February 2 with members of Bubba’s morning show hosting other dayparts. The station reached a peak of a 2.1 share in the June 2015 ratings before dropping to a 1.3 and 1.6 in the following two monthlies.

WTVT-TV reports that Bubba’s show was off today as he recuperated from injuries suffered during a fall. He told the station that he has not been fired and would have more to say once he had more information on the allegations.

Share This:

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Threads (Opens in new window) Threads
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email
  • More
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Bluesky (Opens in new window) Bluesky
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pocket (Opens in new window) Pocket
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 4

  1. ksradiogeek's avatar ksradiogeek says:
    10 years ago

    And down goes Bubba!!! Somehow, I KNEW something like this was going to happen!

    Loading...
    Reply
  2. Alan's avatar Alan says:
    10 years ago

    This, from the same company/cluster that filed a complaint against a little LPFM in te maret fr bei g “too professional.” I thought Beasley was a better company than this. Something is wrong in Tampa’s cluster.

    Loading...
    Reply
    • ksradiogeek's avatar ksradiogeek says:
      10 years ago

      They are a pretty-well run company. The midday jock at Q105 is a friend of mine and she loves it there more than CBS (and she’s worked for them for well over 25 years). But you’re right. I bet they’re just jealous, and they won’t win.

      Loading...
      Reply
  3. Alan's avatar Alan says:
    10 years ago

    ..”in the market for being…”.

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Nielsen Audio Arbitron

Nielsen November 2025 Ratings Releases 12/24

December 24, 2025
Hi 99 WTHI Terre Haute

Rob Creighton Joins WTHI-FM As Afternoon Host

December 24, 2025
106.1 WNGC Arcade Athens

Alyssa DiTomasso Joins WNGC For Mornings

December 24, 2025
Que Buena 107.3 The Bull KAJE Corpus Christi

107.3 Corpus Christi Prepping For Flip

December 23, 2025
2025 Post-Christmas Format Change Rundown

2025 Post-Christmas Format Change Rundown

December 23, 2025
Nielsen Audio Arbitron

Nielsen November 2025 Ratings Releases 12/23

December 23, 2025
Load More
  • Sticks Media

    On Air – KMSO & KHDV

    Sticks Media
    Missoula, MT
    • Full Time
    • Part Time
  • Lost Coast Communications, INC.

    Program Director KHUM-FM

    Lost Coast Communications, INC.
    Eureka, CA
    • Full Time
  • Capitol Media Group

    Chief Engineer

    Capitol Media Group
    Springfield, IL
    • Full Time
  • Civic Media Inc

    Account Executive

    Civic Media Inc
    Green Bay, WI
    • Full Time
  • Federated Media

    Promotions Director

    Federated Media
    South Bend, IN
    • Full Time
  • WRNJ Radio

    Morning Host

    WRNJ Radio
    Hackettstown, NJ
    • Full Time
  • About RadioInsight
  • Privacy Policy
  • Terms of Service

Copyright ©2025 RadioInsight / RadioBB Networks

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
  • Login
  • Sign Up

Copyright ©2025 RadioInsight / RadioBB Networks

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.
%d