Domain Insight 3/11: Where Does iHeart Have A Breeze Blowing In Next?

[membership level="2,3"] iHeartMedia is preparing to launch another Soft AC " Breeze ". While the newly registered 1065TheBreeze.com is currently pointing to the site of Variety Hits " 106.5 The Lake " WHLK Cleveland, it is very much possible that is a decoy. Of the other possibilities within the company Tampa sticks out as the other lead contender with Albany, Charlotte, Dayton, Huntsville, Las Vegas and Quad Cities less likely. WHLK currently ranks eighth in the Cleveland market with a 5.8 share , but also has significant overlap with iHeart's market leading Classic Hits " Majic 105.7 " WMJI. With WMJI restructuring its morning show around a younger cast this week, could the next play be to move WHLK into the older position in the market and making more of an attack on Entercom AC " Star 102.1 " WDOK? Or is iHeart looking to use rimshot Spanish CHR " Rumba 106.5 " WRUB Sarasota to attack Cox Media Group's long-time market leader 105.5 WDUV? With just a 0.6 share and a signal fully competitive in about half of the market, WRUB could create a flanker to iHeart AC " Mix 100.7 " WMTX to attack the upper end of WDUV. iHeartMedia may also be looking to up the ante in a Rhythmic battle in Sacramento. Classic Hip Hop " V101.1 " KHYL changed its primary URL from V1011FM.com to V1011Sacramento.com to differentiate it more from iHeart's Adult R&B " V101.1 " KJMS Memphis which uses V1011.com and MyV101.com . But it also registered 1025KSFM.com and KSFM1025.com to tweak at Entercom Rhythmic CHR 102.5 KSFM . KHYL has been trending upwards to a 3.3 share in the January ratings , while KSFM currently sits at a 2.8 share. Anonymous Registrations: 961NewCountry.com , NewCountry961.com , and PureOldies1069.com . [/membership]

Domain Insight 3/11: Where Does iHeart Have A Breeze Blowing In Next?

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Domain Insight 3/11: Where Does iHeart Have A Breeze Blowing In Next?

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