Domain Insight 6/17: What Market Is About To Vibe?

[membership level="2,3"] A new registration points to the launch of " 100.5 The Vibe " in a PPM market. Plus a heritage midwestern News/Talker is about to extend its brand with an FM " Plus " variation. Federated Media News/Talk 1190 WOWO /107.5 W298BJ Fort Wayne IN looks to be joining in the ranks of the likes of Disney and Paramount by adding a "Plus" version of their brand. Unlike those companies who launched a subscription based streaming platform, " WOWO Plus " will likely be a second brand replacing Classic Hits " Big 92.3 " WFWI Fort Wayne as domain registrations were made for WOWOPlus.com and 923WOWOPlus.com . WOWO previously simulcasted on 92.3 from 2012 until 2015. WFWI is currently one of two Classic Hits stations in the Fort Wayne market along with Sarkes Tarzian's " Classic Hits 101.7 " WLDE as well as Adams Variety Hits " 103.9 Wayne-FM " WWFW. WFWI had just a 1.0 share in the April 2022 Eastlan ratings, as Federated does not subscribe to Nielsen's survey in the market. Federated needs to look towards matching the success of Disney and less so the short-lived CNN+. Registrations for 1005TheVibe.com and 1005Vibe.com by Max Media directly point to a flip of what is now CHR " Hot 100.5 " WVHT Norfolk VA. The logo accompanying this story is found on their newly created Instagram account . WVHT had a 2.8 share in the May 2022 Nielsen Audio ratings tying with Audacy's competing " Z104 " WNVZ. The Vibe branding would likely indicate a shift to Adult R&B to counter Audacy's market leading " 95.7 R&B " WVKL or iHeartMedia Hip Hop " 103 Jamz " WOWI. Anonymous Registrations: 1051ThePulse.com , Play989.com , Revolution927.com , Rumbera1067.com , and Wild1047.com . [/membership]

Domain Insight 6/17: What Market Is About To Vibe?

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Domain Insight 6/17: What Market Is About To Vibe?

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