Domain Insight 7/11: Changes On The Way To Austin & State College

[membership level="2,3"] Waterloo Media is preparing a change in Austin, while a new buyer preps a format debut in State College PA. Waterloo is preparing to give Hot AC " Lucy 93.3 " KGSR Cedar Park/Austin what will be its fifth brand in as many years. Then AAA " Austin City Limits Radio " moved to 97.1 in June 2019 to clear the way for the launch of Soft AC " Star 93.3 ". Eventually evolving to Hot AC in early 2020, the station would then move to a short-lived TikTok influenced CHR format in September 2020 as " 93.3 Austin ". After moving back to Hot AC two months later, KGSR would rebrand again as " Lucy 93.3 " in January 2021. Next up will be the resurrection of the " Latino " Spanish CHR brand that had been heard on the company's 102.7 K274AX Austin until May 2021 as the company registered Latino933.com and 933Latino.com on Monday. Waterloo would briefly bring the format back to that frequency from January through July 2022 as " Mega 102.7 ". The new format would flank sister Regional Mexican " La Z 107.1 " KLZT. " Lucy 93.3 " registered a 1.9 share in the May 2023 Nielsen Audio ratings well behind Audacy Hot AC " Mix 94.7 " KAMX's 5.0. We're told the flip in Austin could come as early as Wednesday, July 12. Sabatino Cupelli’s SkyWave Broadcasting Inc. will soon launch Sports "Fox Sports 98.7" on WFXS (formerly WLEJ-FM) Pleasant Gap/State College PA. Cupelli agreed to purchase the station in June from Covenant Communications for $325,000 with a Time Brokerage Agreement set to start ahead of closing. Recent domain registrations have been made for FoxSports987.com , FoxSportsHappyValley.com , FoxSportsStateCollege.com , and SportsRadio987TheFox.com . 98.7 WLEJ-FM had been home to Classic Country " Bigfoot Legends " until Seven Mountains Media's January shuffle after the closing of its purchase of Forever Media's stations in the market. The station had been running a redirect loop for much of the past seven months. That market restructuring also left State College without a Sports station as " ESPN 1450 " WQWK/103.7 W279DK became WLEJ as half of a Classic Country simulcast/ [/membership]

Domain Insight 7/11: Changes On The Way To Austin & State College

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Domain Insight 7/11: Changes On The Way To Austin & State College

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