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KDRK Spokane Relaunches As The Mountain

Lance Ventaby Lance Venta
October 11, 2011

93.7 The Cat Country 94 KDRK Spokane KXLY 937 The Mountain Mapleton

Update 2:05pm: Our earlier assumption was correct as KDRK relaunched as New Country “93.7 The Mountain” at 11:00am local time.

The station describes the new branding on Facebook as “It’s new day in Radio – Welcome to The Mountain. We’ll give you the New Country you love…we’re just changing the way things are done! The Mountain is committed to serving YOU, the listener. After all, you have many choices, and we want you to know how vital you are to us. We live, work & play here, just like you. Stay with us for New Country on 93.7 The Mountain. Sybil & Jamie return after Halloween!”.

Original Report 11:45am: Mapleton Communications “93.7 The Cat” KDRK Spokane, WA has dropped its format and is now stunting in preparation of debuting a new format.

The station is currently a loop of the gong from AC/DC’s Hell’s Bells and ticking clock interspersed with clips of songs from Schoolhouse Rock and Animaniacs that all have a theme about America. You can listen to the stunt here.

A simple farewell message adornes their Facebook page, “Thanks Spokane for 6 great years at The Cat….Sincerely, Jamie Patrick”

We’re still monitoring domains for a possible connection. 937TheMountain.com was registered anonymously in August. That domain could tie in with the fact that the final song on The Cat was Vince Gill’s Go Rest High On That Mountain just before 6am.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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  1. bubba's avatar bubba says:
    14 years ago

    listening to the stunting, I’m thinking FM patriotic talk…

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KDRK Spokane Relaunches As The Mountain

Lance Ventaby Lance Venta
October 11, 2011

93.7 The Cat Country 94 KDRK Spokane KXLY 937 The Mountain Mapleton

Update 2:05pm: Our earlier assumption was correct as KDRK relaunched as New Country “93.7 The Mountain” at 11:00am local time.

The station describes the new branding on Facebook as “It’s new day in Radio – Welcome to The Mountain. We’ll give you the New Country you love…we’re just changing the way things are done! The Mountain is committed to serving YOU, the listener. After all, you have many choices, and we want you to know how vital you are to us. We live, work & play here, just like you. Stay with us for New Country on 93.7 The Mountain. Sybil & Jamie return after Halloween!”.

Original Report 11:45am: Mapleton Communications “93.7 The Cat” KDRK Spokane, WA has dropped its format and is now stunting in preparation of debuting a new format.

The station is currently a loop of the gong from AC/DC’s Hell’s Bells and ticking clock interspersed with clips of songs from Schoolhouse Rock and Animaniacs that all have a theme about America. You can listen to the stunt here.

A simple farewell message adornes their Facebook page, “Thanks Spokane for 6 great years at The Cat….Sincerely, Jamie Patrick”

We’re still monitoring domains for a possible connection. 937TheMountain.com was registered anonymously in August. That domain could tie in with the fact that the final song on The Cat was Vince Gill’s Go Rest High On That Mountain just before 6am.

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  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
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  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 1

  1. bubba's avatar bubba says:
    14 years ago

    listening to the stunting, I’m thinking FM patriotic talk…

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Nielsen Audio Arbitron

Nielsen January 2026 Ratings Releases 3/12

March 12, 2026
K95 95.3 WKHK Richmond

Casey Atkins Joins K95.3 Richmond

March 12, 2026
98.7 The Spot KLUV KSPF KLove Dallas

Erik Bradley Becomes 98.7 The Spot Brand Manager

March 12, 2026
Saga Communications

Saga Net Revenue Down 5.1% For 2025 As Digital Rises

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