Variety Hits “107.3 Doc-FM” KQDR Savoy TX flipped to CHR “Hot 107.3” on Saturday, September 1.
Located about an hour north of Dallas, the station serves the Sherman/Denison region near Lake Texoma on the Texas/Oklahoma border.
The station’s release about the new format follows:
HOT 107.3 FM is mainstream top 40 radio, playing the biggest mass-appeal hits in Contemporary Pop music and delivering a broad demographic spectrum. Featuring artists like; Lady GaGa, Pink, No Doubt, Black Eyed Peas, One Republic, Katy Perry, Bruno Mara, Justin Timberlake, Usher, Ke$ha, Adele, and Maroon 5 just to name a few. HOT 107.3 FM is fun, upbeat, highly produced Top 40 radio at its very best.
HOT 107.3 FM is Texoma’s mainstream music station. Its current-based pop music format appeals to everyone: younger, older, men and women. These are important customers for any business because they are forming their own households. They are Texoma’s leading trendsetters – they are the key to what consumers will be doing, thinking, and buying.
HOT 107.3 intends to be Texoma’s best radio station! If it’s a hit…we play it! If it’s a topic about Texoma, our local DJ’s – Tiffany and Rich in the morning, and Brady LaRock in the afternoon are talking about it. If it’s a hot product…our listeners will buy it! The station delivers an Instant gratification consumer: They want it NOW! HOT 107.3 is the social hub for reaching tech-savvy women, kids, and families. These qualified consumers control millions of dollars in household spending. HOT 107.3 controls sheer domination with teens, adults and women 18-49.
More of HOT 107.3 FM core play list includes artists like;
Jordan Sparks
Brittany Spears
Nicki Minaj
Taylor Swift
Owl City
Carly Rae Jespen
New Direction
Karmin
Kelly ClarksonWe invite you to listen to HOT 107.3 FM “Texoma’s Hit Music Station”
Chris 
Geesh… they could at least make an attempt to spell the artists’ names right. “New Direction”? Unless they’re going to be the one CHR in America that plays “Glee” covers in heavy rotation.