Located about an hour north of Dallas, the station serves the Sherman/Denison region near Lake Texoma on the Texas/Oklahoma border.
The station’s release about the new format follows:
HOT 107.3 FM is mainstream top 40 radio, playing the biggest mass-appeal hits in Contemporary Pop music and delivering a broad demographic spectrum. Featuring artists like; Lady GaGa, Pink, No Doubt, Black Eyed Peas, One Republic, Katy Perry, Bruno Mara, Justin Timberlake, Usher, Ke$ha, Adele, and Maroon 5 just to name a few. HOT 107.3 FM is fun, upbeat, highly produced Top 40 radio at its very best.
HOT 107.3 FM is Texoma’s mainstream music station. Its current-based pop music format appeals to everyone: younger, older, men and women. These are important customers for any business because they are forming their own households. They are Texoma’s leading trendsetters – they are the key to what consumers will be doing, thinking, and buying.
HOT 107.3 intends to be Texoma’s best radio station! If it’s a hit…we play it! If it’s a topic about Texoma, our local DJ’s – Tiffany and Rich in the morning, and Brady LaRock in the afternoon are talking about it. If it’s a hot product…our listeners will buy it! The station delivers an Instant gratification consumer: They want it NOW! HOT 107.3 is the social hub for reaching tech-savvy women, kids, and families. These qualified consumers control millions of dollars in household spending. HOT 107.3 controls sheer domination with teens, adults and women 18-49.
More of HOT 107.3 FM core play list includes artists like;
Carly Rae Jespen
We invite you to listen to HOT 107.3 FM “Texoma’s Hit Music Station”