With the move of its Classic Hits programming to the 96.9 translator last week, Clear Channel’s 107.5 WBBI Endwell/Binghamton, NY has returned to its original identity.
At midnight WBBI shifted to Country as “New Country B107.5“. The station previously used the “B107.5” identity with a Country format from the time it signed-on in 1998 until 2003. The new format returns the station to direct competition with Townsquare Media’s “98.1 The Hawk” WHWK.
WBBI is promoting at least 10 commercial free hours daily.
