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Eau Claire’s Big Cheese Becomes The X

Lance Ventaby Lance Venta
October 7, 2013

92.9 The X Big Cheese WECL Eau Claire

Update 10/7: WECL ended its all-Metallica weekend and relaunched as Active Rock “92.9 The X” at 12am this morning.

The first hour of The X featured:
Green Day – American Idiot
Pearl Jam – Mind Your Manners
3 Doors Down – Loser
Metallica – For Whom The Bell Tolls
Nonpoint – That Day
Ozzy Osbourne – Crazy Train
Alice In Chains – Your Decision
Rob Zombie – Dragula
Volbeat – Lola Montez
AC/DC – TNT
Five Finger Death Punch – Coming Down
Soundgarden – The Day I Tried To Live
Motley Crue – Girls, Girls, Girls
U2 – New Years Day

Original Report 10/4: Midwest Family Broadcasting is preparing its first programming change at its recently acquired Eau Claire, WI cluster.

Rock “92.9 The Big Cheese” WECL Elk Mound is stunting with all-Metallica as it prepares to rebrand and shift to Active Rock. 929TheX.com was registered last week by WECL Station Manager Rick Roberts and a Twitter account at @929TheX simply states 10/7/13 in its bio.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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  1. BC's avatar BC says:
    13 years ago

    is stunting for a rebrand really necessary. If i turn on 92.9 to hear rock, than I’ll listen to it, whatever it wants to call itself. There’s been way too much hype built around rebranding a station, flip the switch at midnight, start using a different name, and just use social media to let people know it has been rebranded. It does nothingfor the listener, but hey at least it does something for Metallica fans.

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Eau Claire’s Big Cheese Becomes The X

Lance Ventaby Lance Venta
October 7, 2013

92.9 The X Big Cheese WECL Eau Claire

Update 10/7: WECL ended its all-Metallica weekend and relaunched as Active Rock “92.9 The X” at 12am this morning.

The first hour of The X featured:
Green Day – American Idiot
Pearl Jam – Mind Your Manners
3 Doors Down – Loser
Metallica – For Whom The Bell Tolls
Nonpoint – That Day
Ozzy Osbourne – Crazy Train
Alice In Chains – Your Decision
Rob Zombie – Dragula
Volbeat – Lola Montez
AC/DC – TNT
Five Finger Death Punch – Coming Down
Soundgarden – The Day I Tried To Live
Motley Crue – Girls, Girls, Girls
U2 – New Years Day

Original Report 10/4: Midwest Family Broadcasting is preparing its first programming change at its recently acquired Eau Claire, WI cluster.

Rock “92.9 The Big Cheese” WECL Elk Mound is stunting with all-Metallica as it prepares to rebrand and shift to Active Rock. 929TheX.com was registered last week by WECL Station Manager Rick Roberts and a Twitter account at @929TheX simply states 10/7/13 in its bio.

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  • Share on Reddit (Opens in new window) Reddit
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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 1

  1. BC's avatar BC says:
    13 years ago

    is stunting for a rebrand really necessary. If i turn on 92.9 to hear rock, than I’ll listen to it, whatever it wants to call itself. There’s been way too much hype built around rebranding a station, flip the switch at midnight, start using a different name, and just use social media to let people know it has been rebranded. It does nothingfor the listener, but hey at least it does something for Metallica fans.

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Nielsen Audio Arbitron

Nielsen Spring & June 2026 Ratings Releases 7/27

July 27, 2026
Jeny 107.3 Alternative Cleveland WNWV Elyria

Tony McGinty Joins 107.3 Alternative Cleveland

July 27, 2026
105.5 The Dove WDUV Tampa

WDUV Morning Host Ann Kelly To Retire

July 27, 2026
96.7 Wow FM My Broadcasting CJWV-FM Peterborough

My Broadcasting Rebrands Ontario Oldies Stations Under Wow-FM Brand

July 27, 2026
Mix 99.5 WMAG Greensboro Winston-Salem Triad

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