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Eau Claire’s Big Cheese Becomes The X

Lance Ventaby Lance Venta
October 7, 2013

92.9 The X Big Cheese WECL Eau Claire

Update 10/7: WECL ended its all-Metallica weekend and relaunched as Active Rock “92.9 The X” at 12am this morning.

The first hour of The X featured:
Green Day – American Idiot
Pearl Jam – Mind Your Manners
3 Doors Down – Loser
Metallica – For Whom The Bell Tolls
Nonpoint – That Day
Ozzy Osbourne – Crazy Train
Alice In Chains – Your Decision
Rob Zombie – Dragula
Volbeat – Lola Montez
AC/DC – TNT
Five Finger Death Punch – Coming Down
Soundgarden – The Day I Tried To Live
Motley Crue – Girls, Girls, Girls
U2 – New Years Day

Original Report 10/4: Midwest Family Broadcasting is preparing its first programming change at its recently acquired Eau Claire, WI cluster.

Rock “92.9 The Big Cheese” WECL Elk Mound is stunting with all-Metallica as it prepares to rebrand and shift to Active Rock. 929TheX.com was registered last week by WECL Station Manager Rick Roberts and a Twitter account at @929TheX simply states 10/7/13 in its bio.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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  1. BC's avatar BC says:
    13 years ago

    is stunting for a rebrand really necessary. If i turn on 92.9 to hear rock, than I’ll listen to it, whatever it wants to call itself. There’s been way too much hype built around rebranding a station, flip the switch at midnight, start using a different name, and just use social media to let people know it has been rebranded. It does nothingfor the listener, but hey at least it does something for Metallica fans.

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Eau Claire’s Big Cheese Becomes The X

Lance Ventaby Lance Venta
October 7, 2013

92.9 The X Big Cheese WECL Eau Claire

Update 10/7: WECL ended its all-Metallica weekend and relaunched as Active Rock “92.9 The X” at 12am this morning.

The first hour of The X featured:
Green Day – American Idiot
Pearl Jam – Mind Your Manners
3 Doors Down – Loser
Metallica – For Whom The Bell Tolls
Nonpoint – That Day
Ozzy Osbourne – Crazy Train
Alice In Chains – Your Decision
Rob Zombie – Dragula
Volbeat – Lola Montez
AC/DC – TNT
Five Finger Death Punch – Coming Down
Soundgarden – The Day I Tried To Live
Motley Crue – Girls, Girls, Girls
U2 – New Years Day

Original Report 10/4: Midwest Family Broadcasting is preparing its first programming change at its recently acquired Eau Claire, WI cluster.

Rock “92.9 The Big Cheese” WECL Elk Mound is stunting with all-Metallica as it prepares to rebrand and shift to Active Rock. 929TheX.com was registered last week by WECL Station Manager Rick Roberts and a Twitter account at @929TheX simply states 10/7/13 in its bio.

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  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
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  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 1

  1. BC's avatar BC says:
    13 years ago

    is stunting for a rebrand really necessary. If i turn on 92.9 to hear rock, than I’ll listen to it, whatever it wants to call itself. There’s been way too much hype built around rebranding a station, flip the switch at midnight, start using a different name, and just use social media to let people know it has been rebranded. It does nothingfor the listener, but hey at least it does something for Metallica fans.

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

98.7 WMZQ Washington DC

Bob Delmont To Host Nights At WMZQ; Return To WPOC Middays

August 17, 2026
Star Radio 93.3 1160 WSSV Mechanicville Albany Saratoga

Tracy Villaume Joins Star Radio Saratoga; Dylan Ayer Moves To WABY

August 17, 2026
Classic Hits 92.7 KWME Wellington Wichita

Steckline Acquires Classic Hits 92.7 Wichita

August 17, 2026
Westwood One Podcast Network

Dan Bongino To Return To Westwood One Syndication

August 17, 2026
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