CBS’ “102 Jamz” WJHM Orlando has completed its long shift from Rhythmic to Mainstream CHR as its rebranded as “101.9 Amp Radio“.
The move followed a few hours of looping Daft Punk’s “Get Lucky” leading into the station’s relaunch at 10:19 this morning. The move continues to station’s move into direct competition with Clear Channel’s “XL 106.7” WXXL. In the Holiday 2013 PPM ratings, WXXL was sixth in the market with a 5.4 share, while WJHM trailed at 14th with a 3.0 share of the audience.
The first hour of the new 101.9 Amp Radio featured:
Pitbull/Ke$ha – Timber
Martin Garrix – Animals
Katy Perry – Dark Horse
Disclosure/Pete Tong – Latch
Pharrell Williams – Happy
Avicii – Hey Brother
One Republic – Counting Stars
Shakira – Can’t Remember To Forget You
Ariana Grande – The Way
Maroon 5 – Wake Up Call
Jason Derulo – Talk Dirty
Lorde – Team
Miley Cyrus – We Can’t Stop
The 1975 – Chocolate
Pittbull/Ke$ha – Timber
Passenger – Let Her Go
Today at 10:19AM, ET in Orlando, CBS RADIO’s WJHM-FM continued its evolution as a contemporary music station by introducing its new name 101.9 AMP RADIO. The station will continue to feature “All the Hits” from today’s popular artists including Justin Timberlake, Beyonce, Rihanna, One Direction, Miley Cyrus, Bruno Mars, and Katy Perry, among others. The pop station had previously been known as 102 JAMZ.
“This is the next step to better strengthen our brand as a pop music station,” says Bobby Smith, Program Director of the All New 101.9 AMP RADIO. “Exciting energy and the pulse of today’s pop music is what drives 101.9, and with our new AMP RADIO branding we’ve positioned ourselves to more closely reflect those traits. We are thrilled about the station’s transformation and know listeners will be, too.”
Added Dave Robbins, Senior Vice President and Market Manager, CBS RADIO Orlando, “WJHM has always been a highly attractive format for young adult listeners looking to discover new music. This latest development will increase the station’s already powerful reach with advertisers and listeners on air, online and through our mobile platforms.”
Music fans can hear AMP RADIO at 101.9FM in Orlando, online at http://www.1019ampradio.com, or via the Radio.com app available for a variety of mobile and tablet devices. The station will continue to be active on social media and involved in the local community, presenting exclusive concerts, events, and contests, as well as hosting remote broadcasts at different locations throughout the year.
BC 
kilamanjero 
i listened to wjhm in Orlando this summer, also knowing that WOMX hd2 had an amp radio channel. Inother words, this has been a project several years in the making. I’ll be honest when i first landed there I assumed the station would be rhythmic urban, but it was rhythmic pop, and mix is too incumbent to make that switch. so I agree, better format branding overall, I actually think this will do ok in Orlando, though the signal is much better in fringe areas.
Another bad decision by CBS involving WJHM. The abandonment of a growing urban music listenership in the Orlando market for chasing the mainstream pop audience isn’t wise in the long term.