Cumulus has flipped Conservative Talk 100.7 WCOA-FM Pensacola to Classic Hits “Jet 100.7“.

The station is now utilizing the WJTQ call letters, playing homage to its heritage WJLQ calls that it held until its flip to Talk in April 2012. The Jet is launching with the Bob & Tom show in mornings.

WCOA had been running a unique lineup than sister 1370 WCOA due to signal overlap with Clear Channel’s 710 WNTM Mobile. WCOA continues with its Talk format.

Jerry King, most recently at Cumulus Media Networks, has been named OM of the Cumulus Pensacola cluster and PD of The Jet.