A Party Starts In Waco

101.3 Party La Caliente 1590 KLRK WacoFor the fourth time in four years M&M Broadcasters launched a new format on 1590 KLRK Mexia/101.3 K267AI Moody, TX.

The duo has dropped Regional Mexican “La Caliente” for a return to Variety Hits as “101.3 Party“. This brings a return to the format the station carried from February 29, 2012 until February 28, 2013 as “101.3 Bob-FM“.

In saying goodbye to the old format a message translated from Spanish on La Caliente’s Facebook page states,

THE COMPANY DECIDED TO PUT AN END TO “LA CALIENTE” AND IF I WANT TO CLARIFY IT, NOT FOR LACK OF TALENT, DESIRE AND DETERMINATION BY US, WHICH ARE IN THE MICROPHONE, BUT BY A DEPARTMENT OF SALES THAT FAILED TO TAKE ADVANTAGE OF THIS GREAT CONCEPT, THIS IS A BUSINESS AND IS HAS TO DO AS SUCH

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