iHeartMedia will launch Urban “100.9 The Beat” K265CA/94.1 KZRR-HD2 on Monday, January 12.
The website positions the station as “Albuquerque’s Real Hip-Hop And R&B”. The new format will target Univision’s “97.3 Kiss” KKSS and American General Media’s “Power 106.7” KAGM.
K265CA has been simulcasting Rhythmic Oldies “Hot 95.1” KLQT since the beginning of November, when the format moved from K265CA to the 100kW signal.