Update 12/27: Keymarket launched the Country format on “Biggie 96.5” WBGI-FM this morning. The switch to Country puts the station in competition with Clear Channel’s 98.7 WOVK, which rules the market with over a 20 share, and sister “Froggy” 103.5 WOGH, which targets the Pittsburgh market as a suburban trimulcast.
Update 12/20: 96.5 has begun stunting with Construction Sounds in preparation of the launch of “Biggie 96.5“. The WBGI-FM calls went into effect on December 15.
Original Report 10/3: When Keymarket Communications closes on its purchase of Christian AC “K-Love” 96.5 WLVW Moundsville/Wheeling, WV from EMF Broadcasting, a new Country format will debut.
Keymarket announced the purchase of the station in April for $550,000 and is currently awaiting the construction of a new tower which will bring the station closer to Wheeling proper.
Registrations of Biggie965.com, BiggieCountry965.com, BiggieCountry.com, 965Biggie.com, and 965BiggieCountry.com were all registered by Keymarket on Friday, September 30. Earlier in September Keymarket parked the WBGI calls on its 1340 in Connellsville, PA.