Cumulus Planning A National Country Brand

Cumulus Media Country NashFM NashCountry Nash FM 94.7 WFME Jan Jeffries John DickeyCumulus appears on the way towards establishing a new national Country brand.

Update 1/21: And we have our first “Nash-FM” as Cumulus debuts Country in New York.

In the Wall Street Journal, Cumulus CEO Lew Dickey has confirmed everything we’ve reported here including plans to launch a network of NASH branded stations, further syndicated content, a magazine, and look into ways to expand to cable television.

Update 1/20:A Cumulus holding company has applied for multiple “Nash” trademarks.

Applied for by the “Consolidated IP Company LLC” on November 14 were trademarks for: Nash, Nash Channel, Nash On-Line, The Nash Experience, Nash Awards, Nash FM, and Nash TV. They were accompanied on January 3 by Nash Notes, Nash Country, Nash Magazine, Nash Entertainment, and Nash Interactive. With the exception of the final one all were applied for the purpose of “Radio broadcasting services; conducting award ceremonies; printed publications, namely, entertainment magazines; providing online publications in the nature of entertainment magazines; providing a website featuring online radio broadcasting and entertainment news, events and information”.

The Consolidated IP Company LLC shares the same address as Cumulus’ corporate headquarters in Atlanta.

With “94.7 Nash-FM” likely to launch in New York on January 21, it shouldn’t be long before the brand begins expanding nationwide.

Update 11/28: Cumulus has acquired the WNSH call letters from now 1570 WMVX Beverly, MA last week. The company has parked the calls on the former 105.3 WGVY Cambridge MN for now. We should note the similarity in the WGVY calls and WDVY Mount Kisco NY, the station that Cumulus is transferring to Family Stations as part of the acquisition of 94.7 WFME Newark/New York.

Original Report 11/19: Domain registrations have been made over the past few months for every commercial FM frequency ending in NashFM.com and .net (Example 921NashFM.com) as well as NashCountry.com and NashRadio.net.

CountryAircheck recently reported that Cumulus will move all record label meetings in the Country format to the corporate level. Monthly meetings and calls will take place in their Atlanta offices with the company’s Country format captains and Co-COO John Dickey to formulate the company’s initiatives and playlists for the format.

With the company preparing to close on the purchase of a station in the largest market; one that has been without a Country station since 1996, what better way to make a splash with Country to ad agencies nationally than to redebut it in New York?

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