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WRQX Ditching Its Mix Moniker For All The Hits

WRQX Ditching Its Mix Moniker For All The Hits

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WRQX Ditching Its Mix Moniker For All The Hits

Lance Ventaby Lance Venta
August 28, 2013

Mix 107.3 All The Hits WRQX Washington Q107.3 Bert Show McKinzie Marco Adam Bomb KaneUpdate 8/28: WRQX has completed its evolution and completed its rebranding as “All The Hits 107.3“. The station has debuted a new logo and transferred its online assets to 1073Hits.com

Original Report 8/20: As DCRTV.com first reported on Monday, Cumulus Hot AC “Mix 107.3” WRQX Washington, DC is in the process of evolving to CHR.

The station is dropping its Mix moniker and branding itself “All The Hits 107.3“. With the exception of afternoon hosts Marco and Brooke Ryan, the station’s on-air lineup now matches sisters “Q100” WWWQ Atlanta and “I94” WRWM Indianapolis with The Bert Show in mornings, McKinzie Roth in middays, and Nights Live with Adam Bomb in evenings.

#NowPlaying @katyperry's #ROAR on #DC's new hit music station, All The Hits 107-3!

— MIX 107.3 (@MIX1073) August 19, 2013

There are still a few “Mix 107.3” sweepers in rotation but all DJ breaks and a few jingles use the new name. Cumulus registered 1073Hits.com for the station today after a pair of staffers at Clear Channel’s Washington cluster registered domains connected to the station. Bill Cahill, PD of AC 97.1 WASH-FM and Classic Rock “Big 100.3” WBIG-FM registered Q1073FM.com in regards to WRQX’s former 1980’s CHR brand while “Hot 99.5” WIHT morning host Kane added to his collection of domains connected to possible brands at competing stations with AllTheHits1073.com and Q1073DC.com, which are wisely redirecting to WIHT’s website.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 1

  1. Nathan Obral's avatar Nathan Obral says:
    12 years ago

    Wouldn’t be shocked at all if the “Q107” branding was eventually revived.

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WRQX Ditching Its Mix Moniker For All The Hits

Lance Ventaby Lance Venta
August 28, 2013

Mix 107.3 All The Hits WRQX Washington Q107.3 Bert Show McKinzie Marco Adam Bomb KaneUpdate 8/28: WRQX has completed its evolution and completed its rebranding as “All The Hits 107.3“. The station has debuted a new logo and transferred its online assets to 1073Hits.com

Original Report 8/20: As DCRTV.com first reported on Monday, Cumulus Hot AC “Mix 107.3” WRQX Washington, DC is in the process of evolving to CHR.

The station is dropping its Mix moniker and branding itself “All The Hits 107.3“. With the exception of afternoon hosts Marco and Brooke Ryan, the station’s on-air lineup now matches sisters “Q100” WWWQ Atlanta and “I94” WRWM Indianapolis with The Bert Show in mornings, McKinzie Roth in middays, and Nights Live with Adam Bomb in evenings.

#NowPlaying @katyperry's #ROAR on #DC's new hit music station, All The Hits 107-3!

— MIX 107.3 (@MIX1073) August 19, 2013

There are still a few “Mix 107.3” sweepers in rotation but all DJ breaks and a few jingles use the new name. Cumulus registered 1073Hits.com for the station today after a pair of staffers at Clear Channel’s Washington cluster registered domains connected to the station. Bill Cahill, PD of AC 97.1 WASH-FM and Classic Rock “Big 100.3” WBIG-FM registered Q1073FM.com in regards to WRQX’s former 1980’s CHR brand while “Hot 99.5” WIHT morning host Kane added to his collection of domains connected to possible brands at competing stations with AllTheHits1073.com and Q1073DC.com, which are wisely redirecting to WIHT’s website.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 1

  1. Nathan Obral's avatar Nathan Obral says:
    12 years ago

    Wouldn’t be shocked at all if the “Q107” branding was eventually revived.

    Loading...
    Reply

Leave a ReplyCancel reply

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