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Fresh Listen: Happy Birthday, Bob FM

When CFWM (99.9 Bob FM) Winnipeg debuted just over 15 years ago, (on March 4, 2002): Classic Rock was still focused on its first generation of artists, and considered the Boston-to-Bon-Jovi era to be a secondary trifle, at best. Pushing into the ‘90s wasn’t even a consideration; those songs were still recent gold for Alternative and Active Rock rad...Read More

Number Two For New Music . . . And What To Do About It

It was a trend that had been years in the offing, but it was still shocking when the numbers hit the screen as part of the 2017 edition of Edison Research’s “The Infinite Dial.” Among those respondents who said it was “very important” or “somewhat important” to keep up-to-date with music, broadcast radio had fallen out of its first-place tie as a s...Read More

First Listen: WXAJ (99.7 The Mix) Springfield IL

It was a familiar headline from CHR doldrums past. The market’s second Mainstream CHR segues to Adult CHR, promising “the best variety of music from the ‘90s, 2K and today.” Often the next step is that the only remaining Top 40 eventually switches formats, too. But on WXAJ (99.7 the Mix) Springfield, Ill., the ‘90s part of the equation isn’t Matchb...Read More

Fresh Listen: Alexa’s Favorite “Light FM”

It began with a discussion between Edison Research colleague Larry Rosin and his Amazon Echo. He asked Alexa to play “Lite FM.” She said, “Playing ‘Lite FM’ on TuneIn.” And this is the station she gave him. Light FM Beirut began, I now know from the station site, as a hobbyist station in 1989. “Throughout the years, more and more listeners started ...Read More

… And The Best Positioning of Today

Despite the pedestrian nature of many current radio station positioners, and my fears that they’re making radio sound small at the wrong time, I’m still able to find some current ones that stand out for me. I liked KROQ Los Angeles’ “Alternative First,” a slogan which it is now playing down, in tandem with going more gold-based again. That liner si...Read More

The Best Positioning of Yesterday…

There have been two very different moves on station positioning in the U.K. this month. One was British group broadcaster Bauer going from the broad—“Your Music, Your Life”—to the more mundane with “The Biggest Hits, All Day Long.” But a week later, the U.K.’s Heart FM dropped its “More Music Variety” slogan. While it’s still unclear the extent to ...Read More

Where To Hear The ‘60s Online

They were the webcasters most vulnerable to changing performance royalty rates—the boutique stations specializing in ‘60s and ‘70s gold that you didn’t regularly hear on large-market broadcast radio. A year ago, there was legitimate cause for concern about the future of the individual Webcaster. So as we wrap up our look at where to hear the ‘60s o...Read More

Is Radio Famous For Boring Things

Is radio becoming famous for boring things? Or trying to? It’s long been something I’ve wondered about. It was always possible to reimagine McDonald’s “I’m lovin’ it” if broadcasters had chosen the slogan. But the fast-food giant never became “a better variety of burgers and chicken sandwiches — now with breakfast after 10 a.m.” In recent mon...Read More

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