Wynn Resorts’ WynnBET app has announced a multi-year, multi-platform marketing partnership with Cumulus Media to drive listeners to the gaming platform.
The deal will include promotion during Westwood One play-by-play programming, endorsements on CBS Sports Radio’s Jim Rome Show and local shows, local advertising and studio sponsorships on Cumulus owned stations, digital marketing through streaming, social media, and podcasts, and on-site events. The companies will work together to create content to drive engagement to the WynnBET brand.
WynnBET, the premier mobile sports betting app from Wynn Resorts, the global leader in luxury hospitality, and CUMULUS MEDIA (NASDAQ: CMLS), a leading media, advertising, and marketing services company, announced today the launch of a multi-year, multi-platform partnership which activates CUMULUS MEDIA’s ability to reach more than 250 million listeners each month to drive users to the WynnBET app. Under the terms of the deal, WynnBET becomes one of CUMULUS MEDIA’s largest advertising and marketing partners.
With this partnership, WynnBET benefits from CUMULUS MEDIA’s massive reach and strong consumer engagement across multiple touchpoints, including national exposure in Westwood One’s marquis play-by-play programming, and endorsements from preeminent sports host Jim Rome; local connections via advertising on Cumulus’ radio stations, multiple studio sponsorships, and brand endorsements from local personalities; extensive digital exposure via social media, streaming, podcasting, and smart speakers; and on-site events. Additionally, the companies plan to create content that both entertains listeners and deepens consumer engagement with the WynnBET brand.
As part of the agreement, WynnBET leverages CUMULUS MEDIA’s unique advanced targeting technology, which enables WynnBET to customize multiple brand messages and deliver tailored content to different markets and demographics across hundreds of radio stations.
“This partnership with CUMULUS MEDIA provides WynnBET the ability to deliver specific, customized messaging to targeted markets throughout Cumulus’ network of hundreds of stations,” Wynn Interactive CEO Craig Billings said. “In addition, WynnBET will have a significant advertising presence on Westwood One’s nationally syndicated programming, including football pre-game and play-by-play, and we will work with Cumulus to create some exciting, branded content over the life of the partnership.”
“With Wynn’s focus on exceptional quality and high-touch customer experiences, we believe WynnBET will be a leader among the sports betting apps, and we are excited to deploy our unique assets to grow its business,” said CUMULUS MEDIA CEO Mary G. Berner. “The sports betting market is now the fastest growing advertising category, and this innovative partnership solidifies Cumulus’s position in this exciting arena.”
