The Telos Alliance and Super Hi-Fi have partnered to launch LiveConnect, a new live-over-IP protocol that connects traditional live radio shows to cloud playout and production systems, delivering incredible flexibility, high reliability, and built-in security.
“Live radio is still the most listened-to audio delivery system in the world by a wide margin,” says Zack Zalon, CEO of Super Hi-Fi. “Our company’s history with radio content and innovative streaming services, and our work with respected radio programmers and consultants, has led us to work with one of the foremost radio tech companies, Telos Alliance. Our partnership will help broadcasters take complete control over how, when, and where they broadcast, melding the experience of live radio with powerful AI-driven cloud delivery services.”
“From day one, Telos Alliance has been dedicated to innovation in the radio industry,” said Marty Sacks, EVP of Sales, Marketing and Strategy of Telos Alliance. “We’re broadcasters ourselves, and we’ve watched the changes the industry has gone through. Talent is now responsible for tasks with a high level of creative output, such as voice-tracking for multiple stations. Partnering with Super Hi-Fi lets us provide broadcasters with a truly amazing set of tools that allows them to deliver even better content to an even wider range of listeners while easing the workload of individual creators. It’s a win-win for stations and listeners.”
LiveConnect allows a user to go live from any studio to any station at any time by making a connection between Telos products and Super Hi-Fi’s cloud-based Program Director Radio Operating System for either live broadcasts or for voice-tracking. The companies state that the partnership is a “shared commitment by both companies to use AI as a tool to help on-air talent, not replace them.” Sacks said, “Artificial Intelligence has gotten a bad rap in radio because it’s been used to make a very connectional medium less personal. Broadcasters see it as a threat, and listeners are pushing back because it just feels wrong. LiveConnect is an example of how AI can be used to make radio better, for stations and for listeners.” Zalon added, “LiveConnect will literally empower radio talent to deliver better shows to their listeners. “AI assistance will enable them to focus on the creative part of their jobs instead of the mechanical part. It’s a win-win for radio station operators, managers, and talent alike. We are incredibly excited to be bringing this to the market.”
LiveConnect is scheduled to go into testing in early 2025 and rolled-out globally shortly after.
