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Northwestern Media Acquires WWHX

Lance Ventaby Lance Venta
February 6, 2025

Now 100.7 WWHX Bloomington NormalWoodward Communications has found a buyer for its final station in Bloomington/Normal IL it had acquired from Neuhoff Media it acquired last July as it sells Hot AC “Now 100.7” WWHX Normal to University of Northwestern-St. Paul’s Northwestern Media.

Northwestern will pay $100,000 for WWHX as it joins the organization’s Christian AC 91.5 WCIC Pekin/Peoria which is heard in the market on 98.9 W255AI Bloomington. The deal will conclude Woodward’s sell-off of the Bloomington cluster it acquired from Neuhoff following the sale of “Rock 96.7” WIHN Normal to K-Love Inc. and long-term LMA of Variety Hits “97.9 Bob-FM” WBBE Heyworth to Great Plains Media.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Northwestern Media Acquires WWHX

Lance Ventaby Lance Venta
February 6, 2025

Now 100.7 WWHX Bloomington NormalWoodward Communications has found a buyer for its final station in Bloomington/Normal IL it had acquired from Neuhoff Media it acquired last July as it sells Hot AC “Now 100.7” WWHX Normal to University of Northwestern-St. Paul’s Northwestern Media.

Northwestern will pay $100,000 for WWHX as it joins the organization’s Christian AC 91.5 WCIC Pekin/Peoria which is heard in the market on 98.9 W255AI Bloomington. The deal will conclude Woodward’s sell-off of the Bloomington cluster it acquired from Neuhoff following the sale of “Rock 96.7” WIHN Normal to K-Love Inc. and long-term LMA of Variety Hits “97.9 Bob-FM” WBBE Heyworth to Great Plains Media.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Join Now | Lost Password?

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Recent Headlines

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February 25, 2026
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February 25, 2026
92.5 The River WXRV Boston

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February 24, 2026
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February 24, 2026
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