Saga Communications flipped Soft AC “EZ 99.9” 1370 WQEZ/99.9 W260EH Fort Campbell KY/Clarksville TN to Spanish CHR “La Pantera 99.9“ on Friday.

The move marks the second Spanish language “La Pantera” launch in Saga’s portfolio following the debut of the same brand in Asheville NC last July. The station is featuring a mix of Spanish Rhythmic and Regional Mexican artists.

Operations Manager Ryan Ploeckelman said, “When we started talking about bringing a Latin music station to Clarksville, we asked around the local Hispanic community to see what folks wanted in the mix. What we heard again and again is that there’s not just one Spanish-speaking community in Clarksville, and there isn’t just one flavor of Latin music. That guided our choices to make sure we have a variety of music represented, from Puerto Rican to Mexican to Colombian.”