The University of Memphis and Learfield’s Tiger Sports Properties has announced it has signed a multi-year renewal with Cumulus Media’s “News Talk 98.9” WKIM Munford TN to remain as home for the university’s football, mens and womens basketball, and coaches shows.

Cumulus Memphis VP/Market Manager Morgan Bohannan said, “We are proud of our partnership with Tiger Sports Properties and the University of Memphis. Being the ‘Home of the Tigers’ is a mutually beneficial partnership full of fast, fun action and filled with passion from the community.”

WKIM Program Director Ditch commented, “I take a lot of pride in our partnership with Learfield and the University of Memphis as the flagship station for the Memphis Tigers Radio Network. Around here, being ‘The Tiger’s Station’ is a really big deal, and at Newstalk 98.9, The Roar of Memphis, we carry that title loud and proud.”

Tiger Sports Properties General Manager Greg Gaston stated, “As we enter one of the most transformational periods in the history of Memphis Athletics, partnerships like this are critical to building deeper connections with Tiger fans across the Mid-South. News Talk 98.9 The Roar of Memphis gives us a powerful platform to tell the story of our student-athletes, coaches, and programs while helping unite our university, our city, and our supporters behind the bold future we’re building for Memphis.”