Mason’s Observations: “Pop” Radio’s Major Problem
Week after week, incredible songs with true passion and potential get overlooked or squeezed out by records that no active...
Mason Kelter fell in love with radio at age 11, discovering “Open House Party” on his local station. His professional radio career began in Appleton, Wisconsin at age 16. Five years ago at age 18, Mason moved to Boston looking for bigger opportunities in radio. In May 2020, Covid-era radio RIFs created the need for a powerful Pop night show. Following the same format and fun of the legendary Open House Party which ruled weekend airwaves for 30 years in almost every major market, he and his friend, mentor, and life-long idol John Garabedian created Liveline. It’s now delivered LIVE nationwide every weeknight to 35+ stations from Massachusetts to Maui.
Mason is endearing, a natural entertainer who finds joy in talking to his listeners, playing the biggest hits and creating a fun, loose and welcoming environment where everyone has a voice. Designed to replace the boring wasteland of canned voicetracks and regurgitated morning shows, Liveline features dozens of listener calls every night from real people all over America, contests and prizes hourly, hot production and real live beat mixing. Mason is an in-demo host who lives the Top 40 lifestyle but delivers broad demo appeal with quick wit, broad knowledge of music history and special ability to turn every phone call into a mini-story.
Week after week, incredible songs with true passion and potential get overlooked or squeezed out by records that no active...
This week's edition of Mason's Observations spotlights an extra busy hour in the busy life of the show. Also, the...
Many of the songs radio people have been complaining about playing endlessly since last summer are also still in the...
BigXthaPlug, Bailey Zimmerman - "All The Way": Another country rap collaboration, currently #9 on Shazam and Spotify in America, #4 on Billboard...
In a week without major new releases, two of Liveline’s secret weapon gold titles tell the story about how the...
Ed Sheeran - "Azizam": The title is a Persian word, translating to "my dear" or "my beloved". It's a common term of...
This week, we punctuate the importance and success of Doechii's "Anxiety", a massive streaming hit by Lil Tecca that radio should...
Spring is officially here, but it's been a rather dull week for great new music. In the next month we...
After months of promotion and excitement, Chappell Roan has released her first country song, "The Giver," continuing to expand her...
This week, an exploding artist doubles her presence at radio, and a song that we’ve been playing since last September...
The past month has been rather barren for exceptional new music that programmers are excited about. Sure, radio stations add...
New Music Doechii - "DENIAL IS A RIVER": This song is seriously taking off and the proof is clear. We featured it...






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