• Latest
Mason's Observations Liveline

Mason’s Observations On Alex Warren, All The Way & Nokia

1 year ago
Latino Mix 107.9 KDXX 107.1 KAMV KQBU-FM Dallas Fort Worth Amor

Univision Splits DFW’s LatinoMix In An Act Of Amor

10 hours ago
FCC Seal 2020 Federal Communications Commission

FCC Report 7/26: Can A Commercial Station Feed A Non-Commercial Translator?

1 day ago
The Point 98.1 98.3 102.7 WPTQ-HD2 WWKY Bowling Green Glasgow Jamz

Bowling Green’s Point Spinning Wheel Of Formats

2 days ago
ADVERTISEMENT
98.5 KLUC Las Vegas Jon Que

Tino Cochino Radio Rises To Afternoons At KLUC

2 days ago
Nielsen Audio Arbitron

Nielsen Spring & June 2026 Ratings Releases 7/24

2 days ago
Broadcast Pioneers Philadelphia

Broadcast Pioneers Of Philadelphia Sets 2026 Hall of Fame Class

2 days ago
105.7 The Fan WJZ-FM Baltimore

Femi Ayanbadejo Joins 105.7 The Fan Baltimore

3 days ago
The Cars

“Car Radio” in 1984 … and Now

3 days ago
102.5 The Vibe KGGN Hemet

Station Sales Week Of 7/24

3 days ago
Nielsen Audio Arbitron

Nielsen Spring & June 2026 Ratings Releases 7/23

3 days ago
Got News? Let us know at [email protected]
RadioInsight
No Result
View All Result
  • Login
  • Register
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
SUBSCRIBE
NEWSLETTER
RadioInsight
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
No Result
View All Result
RadioInsight
No Result
View All Result

Mason’s Observations On Alex Warren, All The Way & Nokia

Mason Kelterby Mason Kelter
4

Alex Warren OrdinaryAlex Warren – “Ordinary”: Undoubtedly the fastest rising broad-appeal pop song which will consume our lives into the summer. Everyone loves it, but especially women. It made a huge leap to #2 in requests last week and dethroned “Pink Pony Club” from #1 this week after nine weeks on top! It’s also #3 on Spotify, #5 Shazam and all over TikTok. A no-brainer multi-format #1 on Top 40, Hot AC and AC (in a year of course). Kind of surprised that Alternative isn’t playing it at all though. The passionate stories we hear from listeners about their love for this song is what makes doing a request show so special and intimate. The importance of phone calls should never be overlooked.

Lady Gaga’s “Abracadabra” and Doechii’s “Anxiety” finally enter the Top 10 at Pop radio. Requests and streams remain consistent with both. Songs rising in airplay despite a lack of top 200 stream rankings and requests on Liveline include “Sorry I’m Here For Someone Else” by Benson Boone, “Azizam” by Ed Sheeran, “Call Me When You Break Up” by Selena Gomez & Gracie Abrams, “End of the World” by Miley Cyrus, “Still Bad” by Lizzo and “Bad Dreams” by Teddy Swims. A lack of great new material is not explanation enough for these songs charting high in radio airplay, as there are plenty of potential hits bubbling-yet-ignored songs radio is overlooking. We try to point them out every week in Mason’s Observations.

Big X Tha Plug Bailey Zimmerman All The WayBigXthaPlug, Bailey Zimmerman – “All The Way”: Another country rap collaboration, currently #9 on Shazam and Spotify in America, #4 on Billboard and blowing up fast on Liveline where it finished #18 in requests last week. It’s showing the same signs of being a hit as “I Had Some Help” and “A Bar Song (Tipsy)” almost a year ago. What will radio do with it? Stations are typically slow to react when this kind of song—not formula pop–is blowing up on streaming. Often radio jumps on a song and promotes it as “hot and new” weeks and even months after it has dropped off the streaming charts. “All The Way” is #41 on Top 40, #73 on Rhythmic and nowhere to be found on Country radio. It would be a shame to let a potential summer smash slip away!

Drake NokiaSo far, “NOKIA” by Drake hasn’t gotten the due airplay respect it deserves for being #1 on Shazam and Spotify for the past two weeks (plus another two months in the top ten). This week it’s our second most-requested title on Liveline…and we air on over a dozen winning Hot AC stations too! The same could be said about Lil Tecca’s “Dark Thoughts”, another big Liveline request (#15) the past couple weeks. Continuing to rise, currently #7 on Spotify, #14 on Rhythmic and #46 on Top 40. 

Many people have been complaining about the lack of variety on Pop Radio in recent years. Rob Mack, PD at KNDE/Bryan-College Station, TX, shared a great analysis of Rhythmic music to his Instagram story last week. He stated, “Drake’s “NOKIA” has been one of the biggest songs in America for weeks–and it’s still only at #29 on “Top 40 radio” Lil Tecca “Dark Thoughts“? Also big. Nowhere to be found on most Top 40’s. “DENIAL IS A RIVER” – lost bullet at #21 from one of the hottest new artists. And “luther“? #1 at Top 40, finally and #1 for 10 WEEKS on Billboard’s Hot 100, from the Superbowl artists that played THE MOST MAINSTREAM EVENT of the year…and there are large and major market Pop stations ONLY playing this at night. It’s 2025 and Top 40 is seriously still scared of Rhythm like it’s 1992.” 

Buried Treasures of the Week:

Katy Perry – “Waking Up In Vegas”: In the spirit of her outrageous publicity trip to space, we felt it would be great to recognize a completely lost and overlooked piece of her amazing early catalog which would sound fresh and great on the air again. This was the fourth single from her debut album which brought us “I Kissed A Girl” and “Hot N Cold”. All three hit #1 on Top 40 airplay, yet only the first two receive any airplay today. It’s been 12 years since her last meaningful hit, “Dark Horse”. Despite her struggles since then, her contributions to pop music can never be overstated. Her album “Teenage Dream” produced six number-ones, more than any other album in history. “California Gurls”, “Last Friday Night” and the title track are amongst our most requested throwbacks today. RIP to good Katy, 2008-2013.

Baby Bash, T-Pain – “Cyclone”: From the peak era of auto tune and T-Pain’s feature on everything, this dancefloor anthem is sure to prime any party. It’s always been a big request on Liveline, but it wasn’t until we researched how few Top 40 stations actually still play it that we determined this is now a “Buried Treasure”. Since the beginning of this year, we’ve had at least 40 requests for it. “Cyclone” was released in 2007 and peaked at #11 on Top 40, #3 on Rhythmic and #7 on Billboard. Bring it back, your Gen Z and millennial audience will thank you! Maybe swap it out with Flo Rida and T-Pain’s “Low” for a few weeks.

View this post on Instagram

A post shared by Liveline with Mason 📻 (@livelineradio)

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp

Mason's Observations is a presentation of RCRQ Inc. in partnership with Ross On Radio. RadioInsight is not responsible for the contents of this column.

Mason Kelter is host of the nationally syndicated LIVELINE radio show.. For more info about Mason visit LivelineRadio.com or contact Scott Meyers.

Log In

Join Now | Lost Password?

Comments 4

  1. Ger's avatar Ger says:
    1 year ago

    Appreciate the “Waking Up in Vegas” mention, one of Katy’s best singles easily, it still sounds fresh to this day, this is how non-generic carefree pop is done!

    I wonder why Pop radio has become so resistant towards Rhythmic-leaning music, it wasn’t like this in the early 00’s, wonder what changed. I could understand their aversion towards Country since it is a more polarizing genre (although it is still not justifiable how long they take to embrace obvious country hits.

    Regarding country… Unfourtanely I do not see a bright future for “All the Way”, I hope to be proven wrong because the song is a bop and a half and much needed in such a dry mainstream scene currently; but since it’s a blend of two genres that Pop does not seem to be a big fan of, who knows… Doubt Country is going to touch it, and I guess it lowkey makes sense. Both Pop and Rhythmic should be leading the path.

    About “Ordinary”, stunning song, so glad it is taking off right now, a breath of fresh air and it screams universal appeal.

    Loading...
    Reply
  2. djestep's avatar djestep says:
    1 year ago

    I don’t remember if it was on CHR or HAC (subtle difference nowadays) but I do hear “Suga Suga” as a gold every now and again. It’s not an “oh wow” because virtually nothing I hear on (what passes for) currents-based formats is, but I guess it’s among the closer ones to that that I’ve heard. It’s a trifle but I still like it. I found “Cyclone” just OK at the time but was not a cool kid and should not be listened to on these matters.

    It’s funny, on one hand I understand why you refer to “All the Way” as not being “formula pop” as it’s released by a pair of artists who will inevitably be viewed as an Apple Music/streaming-charts “distraction” until proven otherwise. But from a sonic standpoint to me this is basically just a newer take on the Alex da Kid-variety “formula rap” for Top 40 circa 15 years ago.

    Um, glad people are apparently loving “Ordinary”… sigh. I look forward to changing the station for the next year as it continues to come on while Mr. Warren struggles to have his second hit, joining three of last year’s big debut hitmakers who are in that fight right now. It seems in a previous comment that I misremembered the song as a slow waltz when in fact it is a moderately jaunty 6/8 march. I regret the error.

    Loading...
    Reply
  3. ScottB's avatar ScottB says:
    1 year ago

    Not all Country / Hip Hop Collaborations get big success. Whiskey Whiskey by Moneybagg Yo x Morgan Wallen only did well on Rhythmic. Top40 nor Urban did much with it. Broadway Girls by Lil Durk x Morgan Wallen was kind of the same way and some people are STILL working Stand By Me also by Lil Durk x Morgan Wallen.

    Loading...
    Reply
  4. NCBrian's avatar NCBrian says:
    1 year ago

    Always enjoy your posts. Maybe “Bad Dreams” is a southern thing. It’s been in heavy rotation for weeks on Q99.7 (Atlanta) , 104.1 KRBE (Houston) etc. Swims has this throwback rock-and-soul vibe that’s mass appeal down here. The Miley Cyrus record sounds like 2000s , very catchy, reminiscent of Use Somebody or Viva La Vida. The Brian meter says YES. BTW among the most overlooked records at CHR is recent #1 R&B “30 For 30” by SZA w/ Kendrick Lamar. Love the opening line “Is this really your real phone number?” it’s too long at 4:39 so a custom 3:05 edit focused on the chorus is the answer. The Benson Boone record tells a story, it’s theatrical and people relate to it. But musically? It’s boring. Bottom line. The Lizzo song is a no-go and the Ariana Grande is rubbish.

    Loading...
    Reply

Leave a ReplyCancel reply

Mason Kelter

Mason Kelter

Mason Kelter fell in love with radio at age 11, discovering “Open House Party” on his local station. His professional radio career began in Appleton, Wisconsin at age 16. Five years ago at age 18, Mason moved to Boston looking for bigger opportunities in radio. In May 2020, Covid-era radio RIFs created the need for a powerful Pop night show. Following the same format and fun of the legendary Open House Party which ruled weekend airwaves for 30 years in almost every major market, he and his friend, mentor, and life-long idol John Garabedian created Liveline. It’s now delivered LIVE nationwide every weeknight to 70+ stations from Massachusetts to Maui. 
Mason is endearing, a natural entertainer who finds joy in talking to his listeners, playing the biggest hits and creating a fun, loose and welcoming environment where everyone has a voice. Designed to replace the boring wasteland of canned voicetracks and regurgitated morning shows, Liveline features dozens of listener calls every night from real people all over America, contests and prizes hourly, hot production and real live beat mixing. Mason is an in-demo host who lives the Top 40 lifestyle but delivers broad demo appeal with quick wit, broad knowledge of music history and special ability to turn every phone call into a mini-story.

Recent Headlines

Latino Mix 107.9 KDXX 107.1 KAMV KQBU-FM Dallas Fort Worth Amor
Format Changes

Univision Splits DFW’s LatinoMix In An Act Of Amor

July 26, 2026
FCC Seal 2020 Federal Communications Commission
FCC Applications

FCC Report 7/26: Can A Commercial Station Feed A Non-Commercial Translator?

July 25, 2026
The Point 98.1 98.3 102.7 WPTQ-HD2 WWKY Bowling Green Glasgow Jamz
Featured Story

Bowling Green’s Point Spinning Wheel Of Formats

July 24, 2026
98.5 KLUC Las Vegas Jon Que
Headlines

Tino Cochino Radio Rises To Afternoons At KLUC

July 24, 2026

RadioInsight Daily

GET RADIOINSIGHT HEADLINES DIRECT TO YOUR INBOX EVERY EVENING.

Newest Jobs

  • Saga Communications

    Morning Show Co-Host

    Saga Communications
    Ocala, FL
    • Full Time
  • Krol Communications

    Account Executive

    Krol Communications
    Howell, MI
    • Full Time
  • Lotus Communications

    Full-Time Radio Traffic Assistant

    Lotus Communications
    Las Vegas, NV
    • Full Time
  • WVRC Media

    Morning Show Host

    WVRC Media
    Charleston, WV
    • Full Time
  • Taylor University Broadcasting, Inc. d/b/a WBCL Radio Network

    Morning Show Co-Host

    Taylor University Broadcasting, Inc. d/b/a WBCL Radio Network
    Fort Wayne, IN
    • Full Time
  • East Carolina Media

    On Air & Production

    East Carolina Media
    Outer Banks, NC
    • Full Time
  • About RadioInsight
  • Privacy Policy
  • Terms of Service

Copyright ©2025 RadioInsight / RadioBB Networks

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
  • Login
  • Sign Up

Copyright ©2025 RadioInsight / RadioBB Networks

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.
%d