Author: Sean Ross

… And The Best Positioning of Today

Despite the pedestrian nature of many current radio station positioners, and my fears that they’re making radio sound small at the wrong time, I’m still able to find some current ones that stand out for me. I liked KROQ Los Angeles’ “Alternative First,” a slogan which it is now playing down, in tandem with going more gold-based again. That liner simultaneously claimed the music discovery position ...Read More

The Best Positioning of Yesterday…

There have been two very different moves on station positioning in the U.K. this month. One was British group broadcaster Bauer going from the broad—“Your Music, Your Life”—to the more mundane with “The Biggest Hits, All Day Long.” But a week later, the U.K.’s Heart FM dropped its “More Music Variety” slogan. While it’s still unclear the extent to which it’s being used on the air, what replaced it...Read More

Where To Hear The ‘60s Online

They were the webcasters most vulnerable to changing performance royalty rates—the boutique stations specializing in ‘60s and ‘70s gold that you didn’t regularly hear on large-market broadcast radio. A year ago, there was legitimate cause for concern about the future of the individual Webcaster. So as we wrap up our look at where to hear the ‘60s on the radio, it’s gratifying that, whatever their ...Read More

Is Radio Famous For Boring Things

Is radio becoming famous for boring things? Or trying to? It’s long been something I’ve wondered about. It was always possible to reimagine McDonald’s “I’m lovin’ it” if broadcasters had chosen the slogan. But the fast-food giant never became “a better variety of burgers and chicken sandwiches — now with breakfast after 10 a.m.” In recent months, I’ve been listening to a lot of radio, even c...Read More

Where To Hear The ‘60s Part II, Readers Respond

Last week’s column on Oldies and Classic Hits stations that still play the ‘60s, usually as part of a broader mix, brought forth a lot of reader suggestions. One of the biggest FM outlets to spring up as a result of the format’s evolution is Hubbard’s KAZG (Oldies 92.7) Phoenix. With rival KOOL pushing into the ‘90s, “KAZG cumes around 170,000 people a month and has a 1.3 share 6+ in December and ...Read More

Where To Hear The ‘60s (And More)

It began with a reader query: “Are 1960s hits pretty much phased out of local radio now?” he asked. “I know that gradually Classic Hits stations have modernized their playlists somewhat, moving [the ‘90s] in, and deleting ‘Stop! In the Name of Love’ and ‘Mrs. Robinson.’  Is the transition complete?  Are ‘60s hits going the way of Big Band era songs? “If so, that’s sad.  I think the ‘60s produced s...Read More

How The Second CHR Changed The Format

When the then-Clear Channel Radio unleashed its suite of Kiss-FMs in the late ‘90s and early ‘00s, it was hard for the template of stations such as WAKS Cleveland and WKST Pittsburgh not to set the tone for the entire CHR chart. The new CHR stations played Rhythmic Pop, Hip-Hop and an occasional teen punk or Linkin Park record with ultra-high rotations (then around 90-100 spins) on power rotation....Read More

Fresh Listen: WMJI and WHLK Cleveland

The parameters of WHLK (the Lake) Cleveland, iHeart’s successful Adult Hits station, are pretty much what you’d expect for the format, especially with a Classic Hits station next door. The bulk of the music is in the ‘80s, but there are the usual handful of megahits from the ‘00s and even from recent years. The music essentially begins in the mid-‘70s with mostly rock titles such as “Sweet Emotion...Read More

First Listen: Three New Year’s Format Changes—Dallas, Houston, Long Island

Okay, technically, August 20 is National Radio Day. But format watchers already have their national holidays — Labor Day, Memorial Day, and the 12 days of Christmas (or the 12 or so days that follow Christmas) when format changes take place. Whether broadcasters are willing to invest in a new format is often an indicator of radio’s optimism, and this year radio seems fairly optimistic. The last fe...Read More

A Holiday Message From Dan Mason

A Ross on RadioInsight guest article from Dan Mason, Chairman of the Broadcasters Foundation of America. The giving time of year is upon us and radio stations across the country have been conducting drives to raise money and awareness for the charitable causes that help their communities. That’s part of radio’s public service, and we do it earnestly and well. Radio is a call-to-action medium. We k...Read More

Songs You’re Sick And/Or Tired Of

As somebody who schedules music for a living, and who helps guide radio stations toward “playing the hits,” I have no trouble programming “Sweet Home Alabama” next to “Don’t You (Forget About Me).” I know that “Don’t Let Me Down” and “Cold Water” and other recent hits will continue to test for months, and it doesn’t matter that I never warmed to them in the first place. Knowing the difference betw...Read More

Ross On Radio Announces New Presentation For 2017

“Radio: How Does That Make You Feel” Addresses Industry Change And Our Perspective Sean Ross, author of the influential “Ross On Radio” column has announced his 2017 public-speaking theme: “Radio: How Does That Make You Feel?” The new presentation addresses how broadcasters have reacted, internally and externally, to the changes in the industry, and looks at how we feel about the business and ours...Read More

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