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WFRB Rebrands As Big Froggy 105.3

Big Froggy 105.3 WFRB-FM Frostburg Cumberland Forever Media Forever Media continues bringing its recent acquisitions inline with their company branding strategies as Country 105.3 WFRB-FM Frostburg MD has relaunched as “Big Froggy 105.3“.

Along with the new station name, many of WFRB’s on-air staffers have taken on new personas. Program Director Carson ‘Trucker’ Yoder is now being joined by Tadpole in mornings. Middayer George Lucas is using the on-air name Gator and afternoon host Chris Williams is now Bullfrog.

Forever renamed 107.7 WGTY Gettysburg PA as “Froggy 107.7” last month and owns stations using that name in every market it operates in.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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