After the move of Country 97.5 KSHL to 93.7 last week, McKenzie River Broadcasting has completed the move of what is now 97.7 KEQB Coburg OR into the Eugene market.
McKenzie River debuted the move-in signal at 10am this morning as Regional Mexican “La Que Buena 97.7“. The station will carry Univision’s Alex “El Genio” Lucas in mornings. Steve King, PD of sister AC “94.5 Mix-FM” KMGE and Variety Hits “105.5 Bob-FM” KEUG will also oversee KEQB. Lupe Cureno will join the station from 610 KRTA Medford for an undisclosed airshift.