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Que Buena Debuts In Eugene

La Que Buena 97.7 KEQB Coburg Eugene McKenzie River BroadcastingAfter the move of Country 97.5 KSHL to 93.7 last week, McKenzie River Broadcasting has completed the move of what is now 97.7 KEQB Coburg OR into the Eugene market.

McKenzie River debuted the move-in signal at 10am this morning as Regional Mexican “La Que Buena 97.7“. The station will carry Univision’s Alex “El Genio” Lucas in mornings. Steve King, PD of sister AC “94.5 Mix-FM” KMGE and Variety Hits “105.5 Bob-FM” KEUG will also oversee KEQB. Lupe Cureno will join the station from 610 KRTA Medford for an undisclosed airshift.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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