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WLDB Milwaukee Returns Back To AC & B93.3 Identity

B93.3 93.3 Trending Radio WLDB Milwaukee Radio AllianceAfter completing its evolution to Hot AC and rebranding as “Trending Radio 93.3” last April, Milwaukee Radio Alliance has returned WLDB Milwaukee to its previous AC format and “B93.3” branding.

Milwaukee Radio Alliance has made significant management changes in the past few months. General Manager Bill Hurwitz was replaced by former ABC and Greater Media Detroit GM Steve Kosbau in December. Sales Manager Keith Bratel and WLDB Program Director/Afternoon Host Stan Atkinson exited in January. Sister Alternative “FM 102.1” WLUM PD Michelle Rutkowski is now listed as PD of WLDB.

With the relaunch the station has restored 1980s songs to its playlist and is positioning itself as “The 80s To Today”.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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