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El Dorado Sells Again In Santa Maria

El Compa 106.7 KSMY Sunny Country 102.5 KSNI Santa Maria Lompoc 96.1 KSLY San Luis Obispo El Dorado American General MediaIn addition to its pending sale of Country “Sunny Country 102.5” KSNI-FM and News/Talk 1240 KSMX Santa Maria to American General Media, El Dorado Broadcasters is selling Regional Mexican “106.7 El Compa” KSMY to Lazer Broadcasting for $400,000.

Lazer owns Regional Mexican “La Mejor 1480″ KSBQ Santa Maria but no stations carrying its flagship “Radio Lazer” brand in the market.

Original Report 2/26: American General Media is adding two more stations to its Santa Maria CA cluster.

AGM is acquiring Country “Sunny Country 102.5” KSNI-FM and News/Talk 1240 KSMX Santa Maria from El Dorado Broadcasters for an undisclosed price. American General Media already owns Rhythmic CHR “95.7 The Beat” KPAT, Regional Mexican “La Ley 100.3” KRQX and Variety Hits “104.1 Pirate Radio” KBOX in the market.

El Dorado Broadcasters retains Rock 99.1 KXFM (which applied last year to relocate to the Santa Barbara market) and Regional Mexican “106.7 El Compa” KSMY in the market along with four stations in the adjacent San Luis Obispo market including KSNI-FM simulcaster 96.1 KSLY.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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