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WYCR To Rebrand As Rocky 98.5

Rocky 98.5 The Peak WYCR York Hanover Gettysburg Forever Media Davy Crockett WGTYForever Media will complete the rebranding of its recent York PA acquisitions on Monday, April 25 as Classic Rock “98.5 The Peak” WYCR York-Hanover PA as “Rocky 98.5“.

WYCR has been running promos all weekend promoting the new brand, which will join Forever’s other Rock stations in Altoona, Johnstown and Cumberland MD utilizing the “Rocky” name.

Forever purchased WYCR and sister 1280 WHVR Hanover in December 2015 for $2.6 million. It had acquired Country 107.7 WGTY Gettysburg/York and “ESPN 1320” WGET Gettysburg in September and brought WGTY over to its “Froggy” Country brand in January.

With the pending relaunch of WYCR, longtime host Davy Crockett has moved over to WGTY with the amphibian sounding Davy Croakett name.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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