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iHeart Brings El Patron To Omaha

102.3 El Patron Rock 94.9 Omaha PioliniHeartMedia has broken up its “Rock 94.9/102.3” simulcast in Omaha and launched Regional Mexican “102.3 El Patron” K272FE Council Bluffs IA/KKFF-HD2 Bennington NE.

The flip gives a competitor to Flood Communications’ “Lobo 97.7” KBBX Nebraska City. El Patron has picked up the syndicated El Show de Piolin for mornings. The Active Rock format continues on 94.9 K235CD/KISO-HD2 Omaha.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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