iHeartMedia has broken up its “Rock 94.9/102.3” simulcast in Omaha and launched Regional Mexican “102.3 El Patron” K272FE Council Bluffs IA/KKFF-HD2 Bennington NE.
The flip gives a competitor to Flood Communications’ “Lobo 97.7” KBBX Nebraska City. El Patron has picked up the syndicated El Show de Piolin for mornings. The Active Rock format continues on 94.9 K235CD/KISO-HD2 Omaha.