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Thunder Tampa Bay Returns To Classic Rock

Thunder 94.5 Tampa 105.9 St. Petersburg 99.1 Classic Rock Hits WMTX-HD2 Update 7/8: After a little over a month with Classic Hits, iHeartMedia’s trimulcast of 94.5 W233AV Gulfport/St. Petersburg, 99.1 W256CT Bayonet Point/New Port Richey and 105.9 W290BJ West Tampa/100.7 WMTX-HD2 Tampa has reverted back to its former Classic Rock programming.

Original Report 6/3: iHeartMedia Classic Rock “Thunder Tampa Bay” translator trimulcast of 94.5 W233AV Gulfport/St. Petersburg, 99.1 W256CT Bayonet Point/New Port Richey and 105.9 W290BJ West Tampa/100.7 WMTX-HD2 Tampa has transitioned to Classic Hits.

The transition comes with a new Premium Choice airstaff. Drew Thomas, afternoon host of sister 107.9 WSRZ Sarasota is in mornings. “Q104.3” WAXQ New York’s Mark Coppola is in middays with Country 99.5 WGAR Cleveland’s Kat Jackson in afternoons. WMJJ Birmingham afternoon host JT is in nights.

Over the past three months, Thunder has dropped from a 1.4 share to 0.8 share. The flip places Thunder closer to Cox Media Group’s “107.3 The Eagle” WXGL and Beasley Media’s “Q105” 104.7 WRBQ.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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