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Kix Country Gives Way To El Gallito In Bakersfield

Lotus Communications dropped the Country format on “Kix 92.1” KVMX Bakersfield CA on July 1 in favor of a simulcast of Ranchera “1010 El Gallito” KCHJ Delano as KCHJ-FM.

KVMX was unable to create any momentum against Buck OKix 92.1 El Gallito 1010 KVMX KCHJ-FM Bakersfield Bobby Boneswens Broadcasting’s market leading powerhouse 550 KUZZ/107.9 KUZZ-FM. In the Winter 2016 Nielsen Audio ratings, KVMX held a 0.8 share of the market to KUZZ’s 8.3. Bringing the Ranchera format to FM creates flankers for sister Regional Mexican “Radio Lobo 102.9” KIWI and Spanish Adult Hits “Concierto 96.5” KPSL-FM.

KVMX had been the Bakersfield affiliate for the syndicated Bobby Bones Show.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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