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WNTA Rockford To Flip To Sports

Sports Fan 1330 WNTA La Movida RockfordOver the past two weeks, Midwest Family Broadcasting has registered domains for multiple possible flips in the Rockford IL market.

The first potential shoe dropped today as the company confirmed Spanish CHR “La Movida 1330” WNTA will flip to Sports “Sports Fan 1330” on August 1. The new station will utilize programming from Fox Sports Radio and the regionally syndicated Bill Michaels Show based at Entercom Sports “105.7 The Fan” 1250 WSSP Milwaukee.

WNTA will also carry local high school sports, University of Wisconsin and Chicago Bears football.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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