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WUMJ Atlanta Returns To Majic Simulcast

Majic 107.5 WAMJ 97.5 WUMJ Atlanta Boom 102.9 Radio-OneAfter flipping from a simulcast of Urban AC “Majic 107.5” WAMJ Roswell to Classic Hip-Hop “Boom 102.9” W275BK Decatur at the beginning of this year, Radio-One is reversing course on 97.5 WUMJ Fayetteville GA.

WUMJ covers the south side of the Atlanta market and the move comes after declining ratings for WAMJ. After stating in January that, “We found that almost all of our listeners of MAJIC 107.5/97.5 were only listening on 107.5 since we upgraded our signal three years ago,” VP/GM Tim Davies reversed stance in today’s announcement commenting, “One signal wasn’t strong enough to reach all of our audience. Our South Atlanta audience missed listening to The Steve Harvey Morning Show, Maria More and The Ride with SiMan and Chubb Rock in the afternoons. So we have brought the two back together, literally the Majic is back.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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