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Adams Gets Kool In Las Cruces

Kool Oldies 104.5 KWML Las Cruces K283CGAdams Radio Group flipped Sports “570 The Ticket” KWML Las Cruces NM to Oldies “Kool Oldies 104.5” with the addition of 104.5 K283CG.

The new format is focusing on hits of 1955-1975 to flank sister “Classic Hits 98.7” KSNM Truth Or Consequence. K283CG is operating with 215w/21m covering Las Cruces proper.

The format change leaves the Las Cruces market without a Sports station although Townsquare Media’s “ESPN 600” KROD El Paso reaches the market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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