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Hot 100.5 Norfolk Moves To Hot AC

Hot 100.5 WVHT Norfolk Virginia BeachA playlist shift has taken place at Max Media CHR “Hot 100.5” WVHT Norfolk VA as the station has dropped most Rhythmic titles and moved in a decidedly Hot AC direction.

The move comes with a rebranding to just “Hot 100” and a new “Virginia’s Hit Music Channel” positioner. The change comes just after Max Media’s decision to stop subscribing to Nielsen Audio’s ratings starting with the just released July PPM monthly. WVHT held a 3.8 share in the June monthly which had put it between Entercom Rhythmic “Z104” WNVZ’s 4.0 and iHeartMedia’s “Now 105” WNOH’s 2.1 in the three-way CHR battle in the market. The change now places WVHT directly against Entercom’s “94.9 The Point” WPTE, who held a 2.6 in the July monthly.

Here’s how WVHT sounded in the 10:00am hour on Monday, August 8:

Miley Cyrus – Party In The USA
One Republic – Wherever I Go
Taylor Swift – Bad Blood
Calvin Harris/Rhianna – This Is What You Came For
James Bay – Let It Go
Zedd/Selena Gomez – I Want You To Know
Fifth Harmony – Work From Home
Flo Rida – My House
Ed Sheeran – Thinking Out Loud
Kris Allen – Live Like We’re Dying
Lukas Graham – 7 Years
DNCE – Cake By The Ocean
Karmin – Brokenhearted
Rachel Platten – Fight Song
Kent Jones – Don’t Mind
Ariana Grande – Dangerous Woman

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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